How to create Google Business Profile posts

Before you start

You need to have a Google Business Profile account already set up and verified for this business. If you don’t have one already, you can follow SOP 100 (web version): Set up a new Google Business Profile account to do that. If a Google Business Profile account already exists, you need to have access to manage it

Key steps 20 steps

1. 1 Sign in to the Google Account you will use to manage the Google Business Profile account.
2. 2 Ensure that you are on the right page labeled as “Google Business Profile Manager” and not your personal “Google Account”.
3. 3 Click on the verified business account that you would like to create the Google Business Profile post.
4. 4 You will be directed to your google page. Click on the “Add Update” button.
5. 5 You can choose to add either an update, offer, or event that will be visible to your customers on your Google Business Profile. We recommend posting consistently to attract and engage with your customers often. Ideally, a minimum of one post a week to 5 or 7 posts a week.
6. 6 [Add Update] You will have to include an updated description and optimized images/videos about the update. Although adding a call-to-action button is optional, we recommend to select either “call”, “book online”, or “sign up”. This will require a link or phone contact number that is currently available.
7. 7 [Add Offer] / [Add Event] Adding an offer or event to your Google Business Profile will require more information such as an attractive title, start and end date/time, update details, and optimized offer photos or videos . For offers, you may add on a voucher code, terms and conditions, and a link to redeem the offer.
8. 8 All images or videos should be optimized at 1200 x 900 pixels. Go to Canva > click on “custom size” on your upper right corner > enter the image dimension in px > click on “create new design”.
9. 9 After crafting the image on Canva using templates, click on the share button and click download.
10. 10 Select PNG for image file type or MP4 video for videos.
11. 11 Go to www.llmdecode.com and upload your image. This will help Google to recognize your local business location and improve your business Google rank in your local area.
12. 12 To get your business coordinates, go to Google Maps and type in your business name. Copy your latitude and longitude business coordinates in the search bar.
13. 13 Paste your business coordinates into the geoimgr tool. Ensure that the latitude and longitude codes are pasted in the correct box.
14. 14 Next, enter your document name with your business name and relevant keywords. For instance, Excellence Digital Marketing (Business Name), web design, SEO.
15. 15 Head back to your “Add Update” page on Google Business Profile and add the optimized photos/videos to the post.
16. 16 Click “Preview” before posting.
17. 17 After clicking “Post”, your post will be reviewed and you will receive an email notification on the approval status. This should take only a couple of minutes.
18. 18 [Optional] Click on the new post and the share icon on your right. This will enable you to share the post on your business’s social media platforms to attract more customers.
19. 19 Sign in to your Google Business Profile account dashboard and select “Performance”.
20. 20 Set the date range according to your post(s) and select either “Overview” or the appropriate call-to-action insights. That's it!

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