SOP 001: How to QA Emails
SOP-001
Simple, repeatable steps to verify that new email campaigns are sent without obvious errors, its content is displayed properly, and it has no broken links.
Email
SOP 002: Perform an on-page SEO audit on a page
SOP-002
Execute a comprehensive SEO audit on any webpage within any site that clearly defines what’s working, what’s not, and action steps on what to work on first
Reporting
SEO
Lead Generation
SOP 004: Add Google Tag Manager to a WordPress Site
SOP-004
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly
WordPress
Google Tag Manager
Setup & Install
Analytics
SOP 005: Install Meta Pixel On Your Site
SOP-005
How to properly install the Facebook pixel on any site. With this pixel, you can create remarketing audiences and set up conversions for your campaigns
Setup & Install
Facebook Ads
Tracking
Analytics
SOP 006: How to Create UTM Tracking URLs
SOP-006
Effortlessly generate and keep a consistent database of all the UTM URLs for the different campaigns you use to drive traffic to your site
Tracking
Analytics
SOP 007: Create a Cart-Abandonment Remarketing Campaign with Facebook Ads
SOP-007
Create a simple Facebook ads campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads
Setup & Install
Facebook Ads
Paid
Campaign Launch
SOP 008: Initial WordPress setup
SOP-008
Perform initial setup of your new WordPress site in an SEO-friendly way and ensure that pages are correctly indexed, understood, and displayed on search engines
WordPress
Setup & Install
Operations
SOP 009: Add Google Analytics 4 to a site
SOP-009
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly
Setup & Install
Tracking
Google Analytics
Analytics
SOP 010: Set up a Meta Ads Account
SOP-010
Create a Business Manager account and Facebook Ad Account for your business, to start managing all your Facebook Assets and sharing them with your employees securely
Setup & Install
Facebook Ads
Paid
SOP 011: How to Do Keyword Research for SEO
SOP-011
Find and group keywords that people are looking for within your niche, and create a comprehensive keyword strategy that dominates search engines.
Competitor Research
SEO
SOP 012: Launching a Guest-Blogging Link-Building Campaign
SOP-012
Easily find guest blogging opportunities, reach out, and create content to acquire high-quality backlinks that will help you outrank the competition.
Campaign Launch
SEO
SOP 013: Adding Google Ads Remarketing Tag to a site (using GTM)
SOP-013
Perfectly add the Google Ads Tag to a site using Google Tag Manager
Google Tag Manager
Paid
Google Ads
SOP 014: Create a Google Ads Account
SOP-014
Create a Google Ads Account that is ready to start running your first campaign and reach over 3.5 billion searches per day and 2 million websites on the Display Network
Setup & Install
Paid
Google Ads
SOP 015: Exclude own traffic from Google Analytics
SOP-015
Exclude all traffic that is generated by you, or your employees/contractors to keep your data clean and as accurate as possible.
Tracking
Google Analytics
Analytics
SOP 017: Set Up Facebook (Meta) Conversion Tracking
SOP-017
Perfectly track leads, pageviews, button clicks, signups, purchases or any other event, using Facebook's pixel conversion tracking
Setup & Install
Tracking
Analytics
SOP 018: Perform on-page optimization on a WordPress post with Yoast
SOP-018
Use Yoast to optimize each page and blog post on your website to be easily found on search engines
WordPress
Optimization
SEO
Lead Generation
SOP 019: Launch an Infographic Link Building Campaign
SOP-019
Find guestographic (infographic guest posts) opportunities, and effortlessly reach out to the respective site owners or editors to build high-quality, not spammy, contextual backlinks to your site
Campaign Launch
SEO
SOP 020: Set up Google Search Console
SOP-020
Perfectly set up Google Search Console for the first time, and to connect it with the Yoast SEO WordPress plugin
Setup & Install
Google Search Console
SEO
SOP 022: YouTube Video Optimization
SOP-022
Optimize video content on YouTube, so that users find it easily when searching for the type of information you provide.
Optimization
Content
SOP 023: How to create social posts from a blog post
SOP-023
Bring more visitors to your blog posts and publish better content on your social media accounts.
Content
Content Production
SOP 024: Install Sumo on your website
SOP-024
Unlock a whole new set of marketing tools by installing Sumo on your website using Google Tag Manager, and grow your email list and revenue.
Setup & Install
Operations
Sumo
SOP 025: Using GTM To Add Google Ads Conversion Tracking To A Site
SOP-025
Track your Google Ads conversions from inside the platform and see how many conversions your campaigns generate and how much they are worth to you
Google Tag Manager
Setup & Install
Tracking
Paid
SOP 026: Resources Page Link-Building Outreach
SOP-026
A highly efficient and successful method to enrich your backlink profile by massively reaching out to resource pages in your niche.
SEO
SOP 027: How to perform a URL audit on your site
SOP-027
Increase your search engine rankings by knowing which of your pages need to be indexed, deindexed, redirected or canonicalized, as well as how to perform each of these actions
Reporting
Operations
Lead Generation
SOP 028: Add social sharing links to your site
SOP-028
Easily add social sharing buttons to any website, so that your website visitors are able to easily share your content on their social channels.
Setup & Install
Social
SOP 029: Set up an amazing welcome email with MailChimp
SOP-029
Create an engaging welcome email in MailChimp that will be sent automatically to your new email subscribers
Setup & Install
Mailchimp
Email
SOP 030: Grow your email list with a content upgrade popup
SOP-030
Easily promote your content upgrade (lead magnet) on your site using an unintrusive popup that grows your email list on auto-pilot
Content Production
Email
Lead Generation
SOP 031: How to create a lookalike audience
SOP-031
Create a lookalike audience that you can use to expand your Facebook Ads audience in the target country of your choice
Setup & Install
Operations
SOP 032: Create an automated search query report
SOP-032
Automatically export Search Console data into a Google Sheet which is easier to analyze and allows you to back up your data beyond 90 days
Reporting
Setup & Install
Analytics
SOP 033: Verifying that you’re tracking subdomains correctly in Google Analytics
SOP-033
Audit, and fix the most common issues that affect websites doing subdomain tracking and make sure your Google Analytics setup is correctly configured.
Tracking
Google Analytics
Analytics
SOP 034: Start and manage your editorial calendar
SOP-034
Creating and manage an editorial calendar to better plan and coordinate your team’s content marketing efforts.
Content
Content Production
Strategy & Planning
SOP 035: Create Subdomain Reports in Google Analytics
SOP-035
Set up a hostname filter in Google Analytics that will add your page’s subdomain information to your reports to easily and accurately analyze your traffic and distinguish different subdomains
Reporting
Tracking
Google Analytics
Analytics
SOP 036: Setting up cross-domain tracking with GTM
SOP-036
Correctly collect all the traffic data that comes to the domains that are under your control and analyze how users interact across them in Google Analytics
Google Tag Manager
Tracking
Analytics
SOP 037: Getting started with team password management
SOP-037
Set up a reliable tool for managing and sharing secure passwords among your entire team and be able to create different passwords for each account effortlessly and securely.
Operations
Hiring & Team
SOP 038: Setting up an abandoned-cart campaign with Google Display Network
SOP-038
Create a simple Google Display Network campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads.
Campaign Launch
Google Ads
Funnels
SOP 039: Sending bulk outreach emails with Gmail
SOP-039
Set up a system that will allow you to send bulk outreach emails directly from your Gmail and easily send customized emails to multiple addresses
Gmail
Email
SOP 040: Automate sharing your latest Wordpress blog on social media
SOP-040
Set up an automated process of sharing your newly published Wordpress blog posts on your social media accounts, this will save you time and keep your audience engaged
WordPress
Content
SOP 041: Find on-page optimization opportunities on a website
SOP-041
Easily determine the most important pages in your site, so that you get the highest ROI on the time you spend optimizing your site.
Optimization
SEO
SOP 042: How to get traffic from Quora
SOP-042
Draw consistent qualified traffic, leads, and email subscribers to your website and business from Quora
Social
Quora
SOP 043: Performing a social media audit
SOP-043
Analyze your and your competitors’ social media profiles, strategies, and performance and gain a better understanding of what’s working and what's not on your social media profiles.
Reporting
Social
Lead Generation
SOP 044: Starting a social media calendar
SOP-044
Create a social media calendar to help you plan and track your business’ social media activity and never again ask "Hey guys, what goes on Facebook today?"
Social
Strategy & Planning
SOP 046: Adding Google Analytics Annotations to keep track of business events
SOP-046
Add an annotation to Google Analytics and ensure that you have a solid log of what happened in your business and when, allowing you to better interpret the data
Tracking
Google Analytics
Analytics
SOP 047: How to Create a Leadgen Landing Page
SOP-047
Create a high-converting, fully functional, and tested landing page for your lead generation campaigns that grow your email subscribers, works on all devices, and integrates with your analytics platforms
Setup & Install
Funnels
Lead Generation
SOP 048: Creating an email address with your own domain name
SOP-048
Create an email address with your own domain name and contact clients and partners using a professional, branded email address
Email
SOP 049: Implementing and Analyzing Heatmaps on your Website
SOP-049
Easily record, log and analyze heatmaps and incorporate them on your analytics strategy to learn more about your user’s on-page behavior across your site
Analytics
SOP 050: Migrating an existing WordPress website towards SEO-friendly URLs
SOP-050
Migrate an existing non-SEO friendly URL structure on a WordPress website to an SEO-friendly one, while mitigating any potential damage and rank your site better
WordPress
SEO
SOP 051: How to Implement and verify a 301 Redirect on a WordPress website
SOP-051
Implement and test 301 redirects on your Wordpress website and get rid of 404 errors or old content that is not relevant anymore
WordPress
Operations
SOP 052: How to create editorial guidelines for guest bloggers
SOP-052
Set up a clear set of editorial guidelines guest bloggers can follow when they want to submit articles to your site
Content
Content Production
Strategy & Planning
SOP 053: How to backup and restore your WordPress website
SOP-053
Successfully implement a backup solution for your website that allows you to always have a backup on hand, and recover from possible errors
WordPress
Operations
SOP 055: How to Setup and Optimize an XML Sitemap
SOP-055
Set up your sitemap for the first time, or audit your existing one to contain your core URLs and be properly configured to be perfectly crawlable by search engines
Setup & Install
Optimization
SEO
SOP 056: How to Setup a Social Listening Campaign
SOP-056
Set up a social listening campaign that will identify, categorize and operationalize the way your company deals with social mentions in the most effective way
Setup & Install
Campaign Launch
Social
SOP 057: How to Setup the Perfect Robots.txt File
SOP-057
Create or optimize your robots.txt file and allow search engines to index your website exactly as you want them to
Setup & Install
SEO
SOP 058: How to Optimize WordPress to Speed Up your Website
SOP-058
Optimize your current WordPress setup and content for faster page load times
WordPress
Operations
Optimization
SOP 059: Set up an A_B test on your Website
SOP-059
Set up an A/B test on your Website To successfully set up VWO and start running A/B tests on your website.
Setup & Install
Optimization
Funnels
SOP 060: How to Structure, Run, and Analyze an A_B Test on your Website
SOP-060
How to Structure, Run, and Analyze an A/B Test on your Website Flawlessly plan, execute and analyze an A/B test on your website and determine whether a variant should be implemented definitively on your website or not. This is based on actual data.
Reporting
Optimization
Funnels
SOP 061: How to launch a lead generation campaign with Meta Lead Ads
SOP-061
Launch a Facebook Lead Ads campaign and integrate it with your email marketing tool to collect leads on autopilot while nurturing them through your email marketing workflows on autopilot
Facebook Ads
Paid
Campaign Launch
Lead Generation
SOP 062: Grant Access to Facebook_Meta Business Manager
SOP-062
Grant Access to Facebook/Meta Business Manager Properly and securely assign and revoke employees, freelancers, and partners access to a Facebook Asset and have full control over who has access to what.
Operations
Facebook
Client Management
SOP 063: How to Manage User Access for Google Ads Accounts
SOP-063
Properly and securely assign and revoke employees, freelancers, and partners access to your Google Ads account and have full control over who has access to what
Paid
Google Ads
Client Management
SOP 064: How to manage user access for Google Analytics 360 Products (Google Analytics, and Google Tag Manager)
SOP-064
Properly and securely assign and revoke employees, freelancers, and partners access to your Google Products and have full control over who has access to what
Google Tag Manager
Tracking
Google Analytics
Client Management
SOP 065: How to add Google Tag Manager to a Shopify Store
SOP-065
Add Google Tag Manager to a Shopify store and unlock a whole new world of tools and features to power up your Shopify Store
Google Tag Manager
Setup & Install
Shopify
Analytics
SOP 066: How to add Google Tag Manager to a Squarespace Website
SOP-066
Add Google Tag Manager to a Squarespace website and unlock a whole new world of tools and features to power up your website,
Google Tag Manager
Setup & Install
Squarespace
Analytics
SOP 067: How to add Google Analytics to a Shopify Store
SOP-067
Add Google Analytics to a Shopify store or verify that it is working properly. Understand how your visitors are behaving inside your website
Setup & Install
Tracking
Google Analytics
Shopify
SOP 068: How to Add Facebook Pixel to a Shopify Store
SOP-068
Add the Facebook pixel to your Shopify Store in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads
Setup & Install
Facebook Ads
Tracking
Shopify
SOP 069: How to structure your Meta Ads Account
SOP-069
Design a complete blueprint of how your Facebook Ad Account will look like that will allow you to scale and optimize your Facebook Ads campaigns moving forward
Facebook Ads
Paid
SOP 070: How To Select Your Meta Ads Campaign Objective
SOP-070
Pick the best campaign objective according to what you want your campaign to achieve, and how you want to implement it
Facebook Ads
Paid
Campaign Launch
SOP 071: How to launch a link building campaign for your existing content
SOP-071
Find link opportunities by reverse-engineering links to competing websites, and reach out to the respective site owners and/or editors
Campaign Launch
Content Production
SEO
SOP 072: How to prioritize your funnel initiatives
SOP-072
Create a clear roadmap for growth by determining which experiments to tackle first and which ones to abandon or leave for later.
Funnels
SOP 073: How to define a naming convention to your Meta Ads Accounts and apply it efficiently
SOP-073
Define a naming convention that perfectly fits your account structure and effortlessly generate and apply naming conventions across your organization using the included tool
Facebook Ads
Paid
SOP 074: How To Select Your Meta Ads Targeting
SOP-074
Select a solid targeting option for your Ad, based on data that is available to you and that takes into account other audiences that you are targeting across your account
Facebook Ads
Paid
SOP 075: How To Plan Your Meta Ads Campaigns
SOP-075
Draw a clear, visual, document that illustrates how your Facebook Ads and funnel are structured
Facebook Ads
Paid
Campaign Launch
Strategy & Planning
SOP 076: How to perform a backlink audit on your website
SOP-076
Backlinks are an extremely important ranking factor for search engines, you want to make sure you’re taking full advantage of the links you are getting, and are not being penalized by poor links that you might have acquired
Reporting
SEO
Lead Generation
SOP 079: Create Quick and Beautiful Looker Looker Studio Dashboards and Reports
SOP-079
Create powerful reporting dashboards in a few minutes. Monitor the entire sales funnel of a business
Reporting
Looker Studio
Analytics
SOP 080: How to disavow harmful links to clean your backlink profile
SOP-080
Disavowing links is scary. One wrong move can kick you out of the search engine results page. Plus, it’s an extremely annoying and error-prone process when you’re doing it manually. This SOP is here to change that
SEO
SOP 082: Set up Google Analytics alerts to monitor your main KPIs
SOP-082
This SOP will make sure you catch any meaningful changes, in real-time, without logging into Analytics every day
Reporting
Setup & Install
Tracking
Google Analytics
SOP 083: How to setup most tools on your website using GTM
SOP-083
Almost every third-party marketing tool nowadays requires a snippet of code to be added to your website, this SOP takes you step by step on how to do it
Google Tag Manager
Setup & Install
Analytics
SOP 084: How to Map Your Sales Funnel
SOP-084
Map your sales funnel in no time for free with LLM Decode's Funnel Designer tool. Plan from scratch, find growth opportunities, share it with your team or your clients
Strategy & Planning
Funnels
SOP 086: Reverse-engineer a competitor's Email Marketing Strategy
SOP-086
Get hold of your competitor's emails, offers, automations, split-tests and even email metrics and compile all your findings in a single document.
Competitor Research
Strategy & Planning
Email
SOP 087: Reverse engineer your competitor's Facebook Ads Strategy
SOP-087
Perform an in-depth analysis competitors’ Facebook Ads strategies. Uncover everything they're doing, from Ads, to Audiences and Landing Pages.
Facebook Ads
Paid
Competitor Research
Strategy & Planning
SOP 088: Reverse engineer your competitor's Google Ads Strategy
SOP-088
Perform an in-depth analysis competitors’ Google Ads strategies. Discover their campaign structure, keywords, and offers.
Paid
Competitor Research
Google Ads
Strategy & Planning
SOP 089: Reverse engineer your competitor_s traffic sources
SOP-089
Reverse engineer your competitor's traffic sources Discover competitor's traffic sources data and summarize your findings into an audit report.
Operations
Competitor Research
SOP 090: Reverse engineer your competitor_s Backlink Strategy
SOP-090
Reverse engineer your competitor's Backlink Strategy Finding the best link building opportunities, and coming up with the link building campaigns can be a full-time job and take years to perfect. But competitors have probably already done all that work for you.
Competitor Research
Strategy & Planning
SEO
SOP 092: Reverse engineer your competitor_s Keyword Strategy
SOP-092
Reverse engineer your competitor's Keyword Strategy Discover a competitors’ most important organic keywords and analyze how well they're working for them.
Competitor Research
Strategy & Planning
SEO
SOP 093: How to Find Anyone_s Email Address
SOP-093
How to Find Anyone's Email Address Finding a prospect's email address is a tedious process and usually requires some next-level of spy work. We've created a step-by-step process to easily find anyone's email address online.
Email
SOP 094: Setting up Pinterest Conversion Tracking
SOP-094
Get ready to launch and scale your Pinterest Ads, this SOP will take you through the easiest way to setup Pinterest Ad Tracking on any website with the help of Google Tag Manager
Tracking
Pinterest
Analytics
SOP 095: Setting up Twitter Conversion Tracking
SOP-095
Twitter Conversion tracking has never been made this easy, this SOP covers all the steps and tools you need to set up or audit Twitter tracking in 15 minutes
Tracking
X (Twitter)
Analytics
SOP 097: Verifying ownership of your domain in Meta Business Suite
SOP-097
Update necessary for iOS 14. Follow a simple method to verify ownership of a domain so you can keep running ads smoothly
Operations
Facebook
SOP 100: Set up a new Google Business Profile account
SOP-100
If you serve brick-and-mortar businesses, you probably find yourself going through the process of starting a new Google My Business account from scratch
Setup & Install
Operations
Google Business Profile
SOP 101: Optimizing a Google Business Profile listing
SOP-101
If your agency provides GMB optimization services, this SOP will completely streamline the process of taking a business listing from mediocre to world-class
Operations
Optimization
Google Business Profile
SOP 103: Optimize WordPress post with SEOPress
SOP-103
Use SEOPress to optimize each page and blog post on your website to be easily found on search engines
WordPress
Optimization
SEO
SOP 107: Perform on-page optimization on a WordPress post with RankMath
SOP-107
Use RankMath to optimize each page and blog post on your website to be easily found on search engines
WordPress
Optimization
SEO
Lead Generation
SOP 108: Installing the LinkedIn pixel on your site
SOP-108
Add the LinkedIn pixel to your site in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads
Setup & Install
Tracking
LinkedIn
Analytics
SOP 110: Install TikTok pixel on your site
SOP-110
Add the TikTok pixel to your site in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads
Setup & Install
Tracking
TikTok
Analytics
SOP 111: Installing the SnapChat pixel on your site
SOP-111
Add the Snapchat pixel to your site in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads
Setup & Install
Tracking
Snapchat
Analytics
SOP 112: Onboard a Facebook Ads Management Client
SOP-112
Make sure clients' needs and concerns are addressed so you can run ad campaigns as soon as possible
Facebook Ads
Paid
Client Management
SOP 114: Migrating Meta Ad Accounts and Pages from a Personal Facebook Profile to Meta Business Suite
SOP-114
Migrate Facebook assets such as Facebook Pages and Ad accounts away from Facebook personal profiles so that everything can be managed under a Facebook Business Manager account
Operations
Facebook
SOP 115: Granting access to Google Search console
SOP-115
Grant access to Google Search Console account to a new user so they can monitor your website’s performance in Google search
Google Search Console
Client Management
SEO
SOP 116: Granting access to Google Tag Manager
SOP-116
Grant access to Google Tag Manager account to a new user so they can add a pixel or other code to your website
Google Tag Manager
Client Management
Analytics
SOP 117: Granting access to Google Analytics
SOP-117
Grant access to Google Analytics account to a new user so they can run analysis and create GA reports for your site
Tracking
Google Analytics
Client Management
Analytics
SOP 118: Granting access to WordPress Site
SOP-118
Easily and safely manage access to your WordPress site for employees, freelancers, and VAs
WordPress
Operations
Client Management
SOP 123: Create a Facebook Ads strategy proposal deck
SOP-123
By the end of this SOP, you will be able to propose a campaign strategy for the client (along with analysis, deliverables, and timeline) that will help them achieve their business goals
Setup & Install
Facebook Ads
Paid
Strategy & Planning
SOP 124: Audit a Meta Ads Account
SOP-124
Perform an audit on your team or client’s ad account to reveal the low-hanging fruits and pave the way to a new media buying strategy
Reporting
Facebook Ads
Paid
SOP 125: Create an Automated Meta Ads Report
SOP-125
Create an automated report for your campaigns that you can share with your clients or team
Reporting
Setup & Install
Facebook Ads
Paid
SOP 126: Set up a Linkedin Company Page
SOP-126
Create a new LinkedIn company page and successfully set it up for growth and engagement
Setup & Install
Operations
LinkedIn
SOP 128: Create a Linkedin ad account
SOP-128
Step-by-step guide on how to set up a new LinkedIn ad account from scratch
Setup & Install
Operations
LinkedIn
SOP 129: Granting access to Linkedin ad account
SOP-129
Grant contractors or agencies access to your LinkedIn Ads account without a hitch
Operations
Client Management
LinkedIn
SOP 131: Set up a Linkedin lead generation form
SOP-131
Learn the best way to set up LinkedIn lead generation form and start collecting leads
Setup & Install
Funnels
LinkedIn
Lead Generation
SOP 134: Create LinkedIn Lead Generation Ad Campaign
SOP-134
Step-by-step guide to execute a successful lead generation campaign on LinkedIn
Campaign Launch
Funnels
LinkedIn
Lead Generation
SOP 135: Bulk White Label SOPs and Marketing Strategies
SOP-135
Easily white-label our SOPs or Marketing Strategies to share with your team or clients
Operations
SOP 136: Link Google Analytics Property to Google Ads Account
SOP-136
Link Google Analytics and Google Ads Account so you can view and create advanced user segments for reporting
Tracking
Paid
Google Analytics
Google Ads
SOP 137: Create a Design Brief for Google Display Ads
SOP-137
Create a brief with crystal-clear directions that any designer can understand and produce winning creatives
Setup & Install
Paid
Google Ads
Content Production
SOP 138: Set up a Google Search campaign
SOP-138
Step-by-step guide to set up a Google Search campaign based on best practices
Setup & Install
Campaign Launch
Operations
Google Ads
SOP 139: Set up a Remarketing Audience in Google Ads Manager
SOP-139
Set up an audience segment that you can use to run remarketing campaigns to drive sales, lead or traffic to your website
Setup & Install
Paid
Google Ads
SOP 141: Onboard a Client for Google ads
SOP-141
Make sure clients’ goals and objectives are addressed so you can run ad campaigns as soon as possible
Paid
Google Ads
Client Management
SOP 142: Set up billing for Google Ads
SOP-142
Set up billing for your Google Ads account so payments can be made to run your campaigns
Setup & Install
Paid
Google Ads
SOP 143: Design a Structured Google Ads Campaign Account
SOP-143
Design a complete structure of how your Google Ad Account will look like for Search campaigns
Paid
Campaign Launch
Google Ads
Content Production
SOP 144: Set up a Google Dynamic Search Ad Campaign
SOP-144
Step-by-step guide to set up dynamic ad campaign that can help you find customers without relying on keywords
Setup & Install
Campaign Launch
Operations
SOP 145: Determine a bid strategy for new Google Ads Campaign
SOP-145
Determine the right bidding strategy that maximizes the objective of your ad campaigns
Paid
Campaign Launch
Google Ads
Strategy & Planning
SOP 146: Create Google Ad Campaign Strategy Proposal for Client
SOP-146
Design and propose a winning campaign strategy to help your client achieve their business goals
Campaign Launch
Operations
Strategy & Planning
Client Management
SOP 147: Perform Keyword Research for Google Ads
SOP-147
Use Google Keyword Planner to research a list of potential keywords to run a profitable campaigns
Competitor Research
Google Ads
SEO
Lead Generation
SOP 148: Define Naming Conventions for Google Ad Campaigns
SOP-148
Define naming convention that fits your account structure and improve productivity when managing Google Ads
Campaign Launch
Operations
SOP 150: Write effective Google Ads copy
SOP-150
How to produce high performing ad copy for eCommerce or service business ad campaigns at scale
Paid
Google Ads
Content Production
SOP 153: Set up a Google Brand Awareness Campaign
SOP-153
A step-by-step guide to set up a Google brand awareness campaign based on best practices
Setup & Install
Campaign Launch
Operations
SOP 154: Keyword Research for Local Business
SOP-154
Research a list of keywords that are relevant to your business and inform your local SEO strategy
Competitor Research
SEO
SOP 155: Build citations in local directories
SOP-155
Build local citations and increase your rankings in local SEO results
Operations
SOP 158: Collect and manage customer reviews for Google Business Profile
SOP-158
Collect and manage customer reviews to boost your Google Business Profile rankings
Operations
Google Business Profile
SOP 159: How to advertise on Google Maps
SOP-159
Advertise your local business on Google Maps to attract walk-in customers
Paid
Google Business Profile
SOP 160: How to conduct customer interviews
SOP-160
Conduct in-depth interviews with customers to understand their behaviours, challenges, and why they buy from you
Operations
Hiring & Team
SOP 161: How to create buyer persona
SOP-161
Create a buyer persona based on real customer feedback and data
Operations
Strategy & Planning
SOP 163: Set up a Google Analytics 4 Account
SOP-163
Set up a Google Analytics 4 account from scratch
Setup & Install
Tracking
Google Analytics
Analytics
SOP 164: How to add Google Analytics 4 to Squarespace
SOP-164
Successfully add Google Analytics 4 to Squarespace without knowing how to code
Setup & Install
Tracking
Google Analytics
Squarespace
SOP 165: Link Google Analytics 4 with Google Search Console
SOP-165
Integrate Google Analytics 4 with Google Search Console to view organic search data in your dashboard
Tracking
Google Analytics
Google Search Console
SEO
SOP 167: Create a landing page report in Google Analytics 4
SOP-167
View landing page session data and segment these users based on traffic sources
Reporting
Setup & Install
Tracking
Google Analytics
SOP 168: Set Up and Track Custom Events in Google Analytics 4
SOP-168
Successfully create a custom event when a user visits and clicks a key page on your website
Setup & Install
Tracking
Google Analytics
Analytics
SOP 169: Set up form submission events in Google Analytics 4 via GTM
SOP-169
Set up and track form submission events in Google Analytics 4
Google Tag Manager
Setup & Install
Tracking
Google Analytics
SOP 170: Create a user segment report in Google Analytics 4
SOP-170
Create a product sales report segmented by different user demographics and more
Reporting
Setup & Install
Tracking
Google Analytics
SOP 174: How to design a lead magnet
SOP-174
Create a high perceived value lead magnet to attract your audience
Content Production
Funnels
Lead Generation
SOP 175: Set up a landing page for lead magnet
SOP-175
Set up a landing page on Mailchimp that can help you generate leads
Setup & Install
Funnels
Lead Generation
SOP 176: Set up email automation for lead magnet
SOP-176
Set up an automated email to send lead magnet to your customer
Setup & Install
Email
Lead Generation
SOP 180: Craft a cold outreach email
SOP-180
Craft an effective cold outreach email to get a reply from your prospect
Email
SOP 182: Creating an email outreach campaign on Apollo
SOP-182
Create a campaign on Apollo to bulk send your outreach emails to potential customers
Campaign Launch
Apollo
Email
SOP 183: Find journalists to pitch your business
SOP-183
Run an outreach campaign to find journalists in your niche to promote your product or service
Operations
SOP 184: Find bloggers in any niche to promote your products
SOP-184
Run an outreach campaign to find bloggers in your niche to promote your product or service
Content
SOP 206: How to manage user access for Google Business Profile
SOP-206
Manage user roles and access for your Google Business Profile account
Operations
Client Management
Google Business Profile
SOP 207: Transfer Google Business Profile Ownership
SOP-207
Transfer Google Business Profile ownership to clients or other business owners
Operations
Google Business Profile
SOP 208: How to create Google Business Profile posts
SOP-208
Create and optimize Google Business Profile posts to rank and attract customers on Google
Operations
Google Business Profile
SOP 209: Onboard a client for Google Business Profile
SOP-209
Understand the client’s business requirements for the project and get access to the client's Google Business Profile
Operations
Client Management
Google Business Profile
SOP 210: Add Q&A to Google Business Profile
SOP-210
Add Q&A to Google Business Profile Add A&A section on your Google Business Profile so customers can ask questions about your business
Setup & Install
Operations
Google Business Profile
SOP 211: Client engagement playbook
SOP-211
Improve client interactions' quality while building stronger and more long-lasting relationships with clients
Operations
Client Management
SOP 213: How To Set Up Google Merchant Center Next
SOP-213
Set up a Google Merchant Center for your business or for your client to promote your products on Google Shopping
Setup & Install
Paid
Google Merchant Center
SOP 214: Verify website on Google Merchant Center Next
SOP-214
Claim and verify your online store on your Google Merchant Center account
Paid
Google Merchant Center
SOP 215: Set up Shipping Returns in Google Merchant Center Next
SOP-215
Set up shipping returns to provide customers with a seamless and hassle-free return experience
Setup & Install
Paid
Google Merchant Center
SOP 216: Set Up Performance Max For Google Shopping
SOP-216
Set up a Performance Max campaign to promote your products on Google
Setup & Install
Operations
Google Ads
Google Merchant Center
SOP 217: Bidding Strategies For Google Shopping Campaigns
SOP-217
Determine the right bidding strategy and optimize the cost and performance of your shopping campaign
Paid
Campaign Launch
Google Merchant Center
SOP 218: Set Up Google Shopping Product Feed
SOP-218
Set up a product data sheet for your online store and feed it to Google Merchant Center
Setup & Install
Operations
Google Merchant Center
SOP 219: Link Merchant Center Next with Google Ads Account
SOP-219
Link your Google Merchant Center to your Google Ads account so you can start running campaigns for Google Shopping
Paid
Google Ads
Google Merchant Center
SOP 220: Set up Free Shopping Listings
SOP-220
Set up Google free shopping listings to improve product visibility and drive traffic to an online store
Setup & Install
Operations
SOP 221: Optimize Google Shopping Ad Campaigns
SOP-221
Optimize your shopping ad campaigns for better performance and profits
Campaign Launch
Operations
Optimization
Google Merchant Center
SOP 226: How to launch sales campaign in Facebook and Instagram
SOP-226
Step-by-step guide to launch a sales campaign on both Facebook and Instagram
Campaign Launch
Social
Instagram
SOP 228: How to create Tiktok Ads Strategy Proposal deck
SOP-228
Propose a TikTok ads campaign strategy for the client to help them achieve their business goals
Paid
Strategy & Planning
Client Management
TikTok
SOP 230: How to set up Tiktok Spark Ads
SOP-230
Set up TikTok Spark Ads to scale engagement and attract qualified users through native content
Setup & Install
Social
TikTok
SOP 231: How to launch Tiktok Brand awareness campaign
SOP-231
Set up brand awareness campaign to expand reach and engagement for your business
Campaign Launch
Social
TikTok
SOP 232: How to launch Tiktok Lead Generation campaign
SOP-232
Set up lead generation campaigns on TikTok to attract fresh leads for your business
Campaign Launch
Social
TikTok
Lead Generation
SOP 234: How to prepare Tiktok Ads campaign report
SOP-234
Set up and customize Tiktok ad campaign reports for your clients
Reporting
Paid
Campaign Launch
TikTok
SOP 235: How to determine bid strategy for Tiktok Ads campaign
SOP-235
Determine the right bidding and budget spending strategy for your Tiktok Ad campaigns
Paid
Campaign Launch
Strategy & Planning
TikTok
SOP 240: Connect Your SOPs To Your Go-To Platform with Project Management Integrations
SOP-240
To export SOPs to your project management platform of choice
Operations
Lead Generation
SOP 242: Hire Virtual Assistant Online
SOP-242
Step-by-step playbook to vet, hire, and onboard virtual assistants to scale your business
Operations
Hiring & Team
SOP 246: 10x Your Productivity in 10 Minutes
SOP-246
Optimize your work environment to get more done in less time, with less effort.
Operations
SOP 247: Delegate SOPs to a virtual assistant
SOP-247
To effectively delegate time-consuming tasks to virtual assistants (VA).
Operations
Hiring & Team
SOP 249: Create a Standard Operating Procedure (SOP)
SOP-249
This guide and best practices for creating Standard Operating Procedures (SOPs) will help you create SOPs that improve efficiency, reduce errors, and streamline operations.
Setup & Install
Operations
SOP 250: Creating a Facebook Page for a Business
SOP-250
Create a professional Facebook Page for a business, ensuring it aligns with the company's branding and marketing goals.
Social
Facebook
SOP 251: Create an Email Alias in Google Workspace
SOP-251
Create alternate email addresses for users to receive emails using additional usernames with the same domain
Setup & Install
Gmail
Email
SOP 252: Add reCAPTCHA To Fluent Forms On WordPress
SOP-252
Execution Time: 10-20 minutes (plus ~1-2 minutes per additional form)
WordPress
Setup & Install
Operations
Lead Generation
SOP 253: Create An Instagram Account For A Business
SOP-253
Execution Time: 30–45 minutes (45–60 minutes if linking Facebook Page)
Setup & Install
Social
Instagram
SOP 254: Installing & Setting Up Google Site Kit On A Wordpress Website
SOP-254
Installing & Setting Up Google Site Kit On A Wordpress Website
WordPress
Setup & Install
Operations
SOP 257: Granting Access To A Linkedin Page
SOP-257
This SOP walks a client with a super admin access through adding agency users as content admins on a LinkedIn Page and having the agency to confirm access. It uses LinkedIn’s native page admin roles on desktop for a fast, low ‑ risk setup
Social
Client Management
LinkedIn
SOP 263: Set Up LinkedIn Conversion API Via Google Tag Manager
SOP-263
This SOP guides you to deploy LinkedIn’s Conversions API using Google Tag Manager (GTM) Server-Side with Google Analytics (GA) 4 forwarding. You will prepare LinkedIn IDs/tokens, stand up a server container, configure tags/triggers, quality assurance, and prevent duplicate counting
Google Tag Manager
Setup & Install
Tracking
LinkedIn
SOP 265: Adding the Reddit Pixel Template with Google Tag Manager
SOP-265
This SOP installs the Reddit Pixel via Google Tag Manager (GTM) using the official community template and sets a page visit event on all pages. It covers quality assurance (QA) in GTM Preview, Pixel Helper checks, publish, and verification in Reddit Ads
Google Tag Manager
Tracking
Reddit
Analytics
SOP 267: Create A Lean Baseline Snapshot In GoHighLevel For An Agency
SOP-267
This SOP guides you to build a lightweight, universal GoHighLevel baseline and package it as a snapshot for rapid client deployments
Setup & Install
Operations
GoHighLevel
SOP 268: GoHighLevel Client Onboarding And Account Setup
SOP-268
This SOP guides you to create a GoHighLevel sub-account from the marketing agency snapshot, connect core integrations, configure phone, email, update assets, and complete verification for launch.
Setup & Install
Operations
Client Management
GoHighLevel
SOP 269: Share Access to LinkedIn Ads Manager With Your Agency
SOP-269
This SOP shows how to add your agency’s user to a LinkedIn ad account with campaign manager access. It delivers secure, verifiable access without changing billing or page roles
Paid
Client Management
LinkedIn
SOP 270: Share Access to TikTok Ads Manager With Your Agency
SOP-270
This SOP guides clients to add an agency as a partner in TikTok Business Center and share the correct ad account with campaign permissions only. It keeps billing/admin under client control.
Paid
Client Management
TikTok
SOP 271: Adding a Certification to Your LinkedIn Profile
SOP-271
How to add a certification in LinkedIn’s Licenses & Certifications section, include a verification URL, and optionally share it with your network.
Social
LinkedIn
SOP 272: GoHighLevel Whitelabeling & Custom Branding
SOP-272
This SOP walks you through branding GoHighLevel as your own: setting a whitelabel login domain with SSL, applying logos/colors, and configuring LC Email with a verified sender domain.
Operations
GoHighLevel
SOP 273: GoHighLevel Opportunity Management
SOP-273
This SOP shows how to add opportunities manually or via a simple workflow, move deals across stages, and use filters/search to control pipeline visibility
Operations
GoHighLevel
SOP 274: Setting Up Pipelines in GoHighLevel
SOP-274
Create a GoHighLevel pipeline with custom stages, optionally replicate it across sub-accounts, and set basic team-level visibility. This establishes the structure needed for future opportunity workflows.
Operations
GoHighLevel
SOP 275: GoHighLevel Best Practices & Maintenance
SOP-275
This SOP enforces simple naming conventions, close/archive records, and clear unassigned or duplicated records in GoHighLevel.
Operations
GoHighLevel
SOP 276: GoHighLevel CRM Foundations
SOP-276
This SOP covers adding/managing contacts, custom fields and tags, notes, tasks, and activity review in GoHighLevel. It helps small agencies keep CRM data clean and actionable without touching pipelines or automations.
Operations
GoHighLevel
SOP 277: Set Up a Missed-Call Text Back Workflow on GoHighLevel
SOP-277
This SOP sets up a GoHighLevel workflow that auto-sends an SMS when inbound calls are missed with optional task creation and internal notifications for follow-up.
Setup & Install
Operations
GoHighLevel
SOP 278: GoHighLevel Appointment Confirmation & Reminder
SOP-278
Sets up a single GoHighLevel workflow per calendar to send appointment email confirmations and time-based SMS reminders. Covers trigger, waits with guardrails, optional staff alerts, QA, and publish.
Operations
GoHighLevel
SOP 279: GoHighLevel Lead Nurture Drip Campaign
SOP-279
Build a 4-step email nurture in GoHighLevel using a form-triggered workflow with waits, reply stop, and an appointment-based exit goal
Campaign Launch
GoHighLevel
Email
Lead Generation
SOP 280: GoHighLevel New Lead Notification & Assignment
SOP-280
Build a GoHighLevel workflow that assigns new leads to owners and sends internal notifications. Covers form and inbound call triggers with optional automatic opportunity creation.
Operations
GoHighLevel
Lead Generation
SOP 281: GoHighLevel Post-Appointment Review Request Automation
SOP-281
This SOP connect review platforms, configure review request templates and notifications, building a post-appointment workflow, and testing end-to-end.
Operations
GoHighLevel
SOP 282: GoHighLevel Re-Engagement Campaign
SOP-282
Sets up a tag-triggered re-engagement sequence in GoHighLevel with an auto-exit on reply or booking. Covers segmentation, workflow build, enrollment, and QA.
Campaign Launch
Operations
GoHighLevel
SOP 283: GoHighLevel Personal Calendar Setup
SOP-283
This SOP covers connecting a user’s Google/Outlook calendar, setting working hours and booking rules, creating a personal one-on-one calendar in GoHighLevel (GHL), verifying sync, and embedding it on a GHL page.
Setup & Install
Operations
Strategy & Planning
GoHighLevel
SOP 284: GoHighLevel Team_Group Calendar Setup
SOP-284
Create a GoHighLevel team/group calendar using round-robin or collective scheduling. Ensures users, sync, availability, and calendar settings are correct, then publishes and tests the booking link.
Setup & Install
Operations
Strategy & Planning
Hiring & Team
SOP 285: Build and Deploy a Multi-Step Survey_Quiz in GoHighLevel
SOP-285
Covers planning fields, building a multi-page survey with show/hide logic, mapping to contact fields, and deploying in a funnel with a thank you redirect.
Operations
GoHighLevel
SOP 286: GoHighLevel Lead Capture Form Setup
SOP-286
This SOP covers building a native GoHighLevel lead form, mapping fields to CRM, tagging, adding to a pipeline stage via a workflow, and embedding on funnels/sites or externally.
Setup & Install
Operations
GoHighLevel
Lead Generation
SOP 288: Set Up, Verify, and Optimize Bing Webmaster Tools on a WordPress Site
SOP-288
Goal: Verify ownership in Bing Webmaster Tools, submit the sitemap, and complete core optimizations for indexing and monitoring.
WordPress
Setup & Install
Operations
Optimization