Recipe 001: Writing SEO-Friendly Blog posts that Convert
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Follow this simple 3-step recipe to start writing SEO friendly blog posts that rank on search engines and help you achieve your business goals
Content Production
SEO
Recipe 002: Boost the ranking of your existing content on search engines
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If you feel like growing your organic traffic but don't really feel like writing new content then this recipe is for you
Optimization
Content
Content Production
Recipe 003: Get ready to run paid ads on Facebook
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This recipe will take you by the hand through the process of creating and setting up your ad account, to properly tracking all your website conversions
Campaign Launch
Operations
Recipe 004: Launch a new Facebook Ads campaign
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This recipe can be performed and repeated every single time you want to launch a new campaign
Facebook Ads
Paid
Campaign Launch
Recipe 005: Set up an A_B test tool on your website
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Set up an A/B test tool on your website Start putting in place a repeatable, efficient, and statistically significant process that allows you to make careful data-driven changes to your user's experience, even if you haven't set up an analytics tool yet.
Setup & Install
Optimization
Funnels
Recipe 006: Quickly generate leads without a website
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This recipe takes advantage of Facebook's built-in lead generation features that not only will make it fast for you to start generating leads if you don't have a website yet
Operations
Lead Generation
Recipe 007: Add a lead generating popup to your website
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More than 95% of the people that get to your website leave without buying a single thing from you. Give them content they love for free, and they'll give you their email so that you can keep in touch
Setup & Install
Funnels
Lead Generation
Recipe 008: Set up Google Analytics tracking from scratch
REC-008
This recipe is without question the fastest way to go from zero to hero with Google Analytics and perfectly track your traffic on any website
Setup & Install
Tracking
Google Analytics
Analytics
Recipe 009: Set up a WordPress site or blog that will scale
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Follow this recipe only if you want to do your future self a favor today. It covers all the important bits and pieces that you will need in order to sustainably grow your business
WordPress
Setup & Install
Content
Recipe 010: Send bulk personalized outreach emails through Gmail
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If you have enough time on your hands to write unique, and truly personalized emails every time you are doing email outreach, by all means, skip this recipe—this one isn't for you
Gmail
Email
Recipe 011: Kick-off your content engine
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Follow this recipe to go from “I have no idea what to write about or why” to a solid, traffic-growing content strategy that scales
Content
Content Production
Recipe 012: Setup the basic SEO technical foundations for your blog
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If you've never put a serious effort into on-page SEO, chances are you've got a lot of low-hanging fruit laying around. Get back up to speed with this recipe today
Setup & Install
SEO
Recipe 013: Build links for existing content
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Follow this recipe to identify your ideal target keywords, identify link opportunities, and implement a method that is not only scalable but maximizes your chances of acquiring those links
Content
Content Production
Recipe 014: Get ready to run paid ads on Google
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This recipe applies to any business that wants to start running Google Ads, it will cover the very first steps you will want to take to make sure you are setting yourself up for success right from the start
Campaign Launch
Operations
Recipe 015: Generate leads with a landing page and Facebook Ads
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The right business idea and the right execution of this recipe can take you from zero to hero. No matter what type of business you are in, you will almost certainly benefit from generating leads that are interested in what you have to offer
Facebook Ads
Paid
Lead Generation
Recipe 016: Create a Facebook Ads Strategy
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If you've always wished for a process that constantly generates world-class Facebook Ad strategies along with its resources and deliverables, this recipe is the one you've been waiting for
Setup & Install
Facebook Ads
Paid
Strategy & Planning
Recipe 017: Apply a naming convention to your marketing data
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If you're already tracking your traffic using Google Analytics or analyzing your reports on Facebook Ads Manager, your naming convention can make or break your analysis
Operations
Recipe 018: Prioritize and Run A_B tests on your website
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Prioritize and Run A/B tests on your website Is your mind full of million-dollar ideas but you just don’t know which one is the one? Use this recipe to find the winning one.
Campaign Launch
Optimization
Funnels
Recipe 019: Tighten up your account security
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If access to your accounts isn’t properly managed, you can easily lose track who has access to critical information and tools for your or your clients’ business, while also being more vulnerable to hacking
Operations
Recipe 020: Kickstart your social media presence
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No matter your niche, chances are your customers are present in at least one social platform, it’s important to make sure they are being heard, replied to, and that they interact with the content and messages that you put out
Social
Recipe 021: Perform on-page optimization on your website
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Follow this recipe to be sure that you’re getting the best chance at ranking in Google search results
Optimization
SEO
Lead Generation
Recipe 022: Recover abandoned carts through paid ads
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Cart abandonments are easy-to-capture revenue opportunities. Facebook Ads and the Google Display Network together will be able to reach pretty much everyone that abandoned the cart on your website once again
Operations
Recipe 023: Design a content marketing strategy
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Design a high level content marketing strategy creating and distributing content to grow your audience and reach various business goals
Content
Content Production
Strategy & Planning
Recipe 024: Optimize website on page performance
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Improve your website’s on-page optimization in the pages that will have the biggest impact on your organic traffic
Operations
Optimization
Lead Generation
Recipe 025: Run a social media campaign
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Create an amazing social media campaign, from starting a social media calendar to automating your blog posts on social media
Campaign Launch
Social
Recipe 026: Set up email marketing and automation
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To set up automated email marketing for your business and to grow your email list
Setup & Install
Email
Recipe 027: Set up Conversion Rate Optimization (CRO) campaigns
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To design a lead magnet and create landing pages to improve conversion rates on your site
Setup & Install
Tracking
Campaign Launch
Funnels
Recipe 028: Conduct Customer research and outreach
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To identify the best customer persona for your business create a strategy to reach these them
Operations
Competitor Research
Recipe 029: Run a competitive research analysis
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Research your competitor’s SEO, Social Media, advertising, and email strategy
Reporting
Campaign Launch
Operations
Competitor Research
Recipe 030: Set up Google Business Profile and local SEO for clients
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To set up Google Business profile and local SEO strategy for your clients
Setup & Install
Client Management
Google Business Profile
SEO
Recipe 031: Set up Google Analytics 4
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To set up Google Analytics 4 on any website
Setup & Install
Tracking
Google Analytics
Analytics
Recipe 032: Set up Google Shopping campaigns
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Set up Google Merchant center and start running Google Shopping campaign for your eCommerce store
Setup & Install
Paid
Campaign Launch
Google Merchant Center
Recipe 033: Onboard and manage clients
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Onboard and manage clients for Facebook and Google ads. Managing their expectations throughout the engagement
Operations
Client Management
Recipe 034: Set up cross-platform web tracking
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Set up conversion tracking for your website acros multiple platforms
Setup & Install
Tracking
Lead Generation
Analytics
Recipe 035: Set up and maintain a new WordPress site
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Set up a new Wordpress site from scratch and other technical optimizations
WordPress
Setup & Install
Operations
Recipe 036: Run effective Meta ad campaigns
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Audit a Meta account and strategize the best way to launch Meta ad campaigns for your business
Campaign Launch
Operations
Recipe 037: Run effective Google ad campaigns
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Set up you or your client’s Google ad account and start running effective Google ad campaigns
Campaign Launch
Operations
Recipe 038: Run an outreach and PR campaign
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Boost your company's or your website’s public exposure by connecting with journalists, editors, bloggers or social media
Campaign Launch
Operations
Recipe 039: Promote and distribute content effectively online
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Help increase brand awareness and reach a larger audience for your business
Content
Content Production
Recipe 040: Set up LinkedIn for lead generation
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Set up a company page, and lead generation campaign for your business
Setup & Install
Funnels
LinkedIn
Lead Generation
Recipe 041: Set up Google Merchant Center
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Set up Google merchant center with the goal of advertising your products on Google Shopping and other Google services
Setup & Install
Paid
Google Merchant Center
Recipe 042: Run TikTok Advertising campaigns
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Improve your company’s brand visibility, lead generation, and sales campaign on TikTok
Paid
Campaign Launch
TikTok
Recipe 043: Optimize sales funnel
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Map your sales funnel and identify the highest leverage activities to optimize it
Optimization
Funnels