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SOP-158

Collect and manage customer reviews for Google Business Profile

Collect and manage customer reviews to boost your Google Business Profile rankings

Type SOPs · PDF
Execution time 15 - 30 Mins
Last updated 28 July 2024
Who does this Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your local business
Length 7 pages

Goal

Collect customer reviews for your Google Business Profile

Ideal outcome

Generate a review form and send to your customers whenever you've successfully provided a service. Reply to your customers appropriately and delight them

Why it matters

Reviews on your Google Business Profile are a big credibility boost to your business and help with your ranking on Google search results

Before you start

You need to have a Google Business Profile account

Key steps 13 steps

What is inside 17 headings

1 Generate a review form and send to your customers 5

  1. Sign in to your Google Business Profile account.
  2. Select the appropriate business profile that you would like to ask your customers for reviews.
  3. Then, click “Ask for reviews”.
  4. Copy the review link.
  5. Share the review link with your customers. Here are some suggestions on where you can share your review link:

2 Check customer reviews

3 Delete a customer review 3

  1. Sign in to your Google Business Profile account.
  2. Click “Reviews”.
  3. Click on the three-dot (kebab) menu and select “Flag as inappropriate”.

4 Reply to customer reviews 5

  1. Sign in to your Google Business Profile account.
  2. Click “Reviews”.
  3. Hit the “Reply” button.
  4. Post your reply.
  5. Wherever possible, use this Template 047: Customer Service Response Template (web version) to reply to your customers’ reviews.

The document 7 pages

The file is locked

It comes with the SOP Library.

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