Ideal outcome
Successfully create an ad campaign that will promote your local business on Google Maps
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SOP-159
How to advertise on Google Maps
Advertise your local business on Google Maps to attract walk-in customers
Type
SOPs · PDF
Execution time
10 - 30 Mins
Last updated
03 April 2024
Who does this
Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your local business
Length
12 pages
Why it matters
If you run a local business, ads on Maps make it easy for people to get to your location
Before you start
You need to set up a Google Business Profile. If you haven’t done so, please follow these SOPs SOP 100 (web version): Set up a new Google Business Profile account SOP 101 (web version): Optimizing Google Business Profile
Key steps 13 steps
What is inside 16 headings
1 Environment setup
2 Link Google Ads with your Google Business Profile 8
- Log in to your Google Ads account extension dashboard.
- Under ‘Campaigns’, click ‘Assets’ followed by the '+' button to add a new location asset.
- Select 'Location' from the drop down menu.
- Choose your Google Business Profile as your location.
- Click 'Finish'
- Then, sign in to your Google Business Profile account dashboard.
- Click 'Link to ads'
- Confirm that your Google Ads account is linked to your Google Business Profile.
3 How to run a Performance Max campaign on Google Maps 5
- Sign in to your Google Ads dashboard.
- Click the '+' button and create a new campaign.
- In the new campaign settings, select 'Local store visits and promotions' as campaign objectives.
- Select ‘Performance Max’ as a campaign type.
- Next, ensure that the Business Profile Manager account is correct before clicking ‘Continue’.
The document 12 pages
The file is locked
It comes with the SOP Library.
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