Create a Google Ads Account

Key steps 27 steps

1. 1 Go to Google Ads
2. 2 Click on the blue “Start Now” button:
3. 3 At this point, a pop-up will appear. Click "Create your first campaign".
4. 4 Enter your business name and website, then click "Next".
5. 5 Next, link your Google Business Profile and click "Next".
6. 6 From here on, you're asked to set up the details of your campaign. We will skip most of these since we're mainly focusing on setting up the Google Ads account at the moment.
7. 7 Now, exit the campaign creation guide by clicking "Leave campaign creation".
8. 8 Next, fill in your account setting details like billing country, time zone, and currency and click "Continue".
9. 9 In the final step, add your payment profile and method (this is a necessary step to verify your account). Click "Submit".
10. 10 That's it! You can now go ahead and explore your Google Ads account dashboard!
11. 11 Go to Google Ads log in to your account.
12. 12 Before you can enable auto-tagging, you will need to create a dummy campaign (this campaign won’t be live and won’t spend any budget). Click on “New campaign”.
13. 13 From the list of goals, select “Sales” and click “Continue”.
14. 14 From the list of campaign types, select “Search”.
15. 15 Next, select “Website visits” from the list and type your website URL.
16. 16 Then add your campaign name and click "Continue".
17. 17 In the bid settings, click on the drop-down menu to set what type of bid you want to focus on. If you would like to set a maximum cost-per-click bid limit, tick the box below and enter an amount.
18. 18 Next, under “Customer acquisition”, it is recommended to tick the box below to bid for new customers for your new campaign. Alternatively, if you already have an existing customer list, you may leave the box empty and click “Next”. By default, your campaign bids equally for new and existing customers.
19. 19 Next, click "audience manager" and update your customer segments. You may refer to the type of audience segments here before following further instructions to edit your customer list.
20. 20 On the campaign settings page:
21. 21 In the ad group page, Google will help to add relevant keywords to your ads. Click “Get started”:
22. 22 Next, add the details and creatives of your assets including the final URL, headlines, descriptions, business name and logos, site links, and callouts. You should be able to see a preview on your right. Choose any ad display and device to preview as shown below:
23. 23 On the budget page, key in your average daily budget and click “Next”.
24. 24 Finally, Google will review your campaign settings. Click “Publish campaign” on the bottom right corner of the review page.
25. 25 Now that your dummy campaign has been published, you can enable auto-tagging. Click on the Google Ads logo in the top navigation bar:
26. 26 On the sidebar click “Settings” → “Campaign URL Options”.
27. 27 [NEW] Next, another recommendation would be to activate “Dynamic Search Ads”. This setting uses your URLs to automatically create ads to match people’s searches. Enter your website URL and preferred language and click “Save”.

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