Goal
Successfully set up a remarketing audience for your retargeting campaigns
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SOP-139
Set up a Remarketing Audience in Google Ads Manager
Set up an audience segment that you can use to run remarketing campaigns to drive sales, lead or traffic to your website
Type
SOPs · PDF
Execution time
3 - 5 Mins
Last updated
23 January 2025
Who does this
The person responsible for media buying
Length
8 pages
Ideal outcome
An up and running Google search remarketing ad campaign to drive sales, lead or traffic to your website
Why it matters
Users who already know your business are more likely to convert. Hence, targeting these potential customers are great low hanging fruit opportunities
Before you start
You will need a Google Ads account. If you don’t have one, please follow SOP 014 (web version): Create a Google Ads account
Key steps 7 steps
What is inside 8 headings
1 Set up a new audience segment 7
- Head to Google Ads log in to your account.
- Select an account that you want to create for the remarketing campaign.
- On the left navigation menu, click “Tools” and look for “Shared Library”.
- In the “Shared library”, click “Audience Manager” followed by the “+” icon.
- For this SOP, select "Website visitors".
- Fill in the details for the audience segment.
- You have now created a new segment of users who have visited your website. If the segment is set up correctly, you should be able to see how many people are currently in this segment.
The document 8 pages
The file is locked
It comes with the SOP Library.
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