Onboard a Client for Google ads

Make sure clients’ goals and objectives are addressed so you can run ad campaigns as soon as possible

Paid Google Ads Client Management

Type SOPs · PDF

Execution time 5-14 Days

Last updated 28 March 2024

Who does this The marketing or account manager for the project

Length 3 pages

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s and objectives are addressed so you can run ad campaigns as soon as possible. Last Updated / Reviewed: 03/28/2024 Execution Time: 5-14 Days

You and your team have access to resources, account access and approval needed to run Google ad campaigns for your client

To make sure clients’

Before you start

You should have access to an active Google Ads account

1 Send the onboarding email as soon as you receive the signed contract.
2 Set up a kickoff call with the client.
3 Develop a strategy
4 Present your findings, propose a strategy and get approval from the client — SOP 146: Create Google Ad Campaign Strategy Proposal for Client (web version): Create Google ad campaign strategy proposal for client.
5 Write a creative brief for designer if you’re running display ad campaigns — SOP 137: Create a Design Brief for Google Display Ads (web version): Create a Google Display Ads Creative Brief.
6 You and your team should then have access to all assets and can then proceed to launch the campaigns.

Send the onboarding email as soon as you receive the signed contract.
Set up a kickoff call with the client.
Develop a strategy
Present your findings, propose a strategy and get approval from the client — SOP 146: Create Google Ad Campaign Strategy Proposal for Client (web version): Create Google ad campaign strategy proposal for client.
Write a creative brief for designer if you’re running display ad campaigns — SOP 137: Create a Design Brief for Google Display Ads (web version): Create a Google Display Ads Creative Brief.
You and your team should then have access to all assets and can then proceed to launch the campaigns.

It comes with the SOP Library.

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