Skip to Content
LLM Decode learn.llmdecode.com
Back to all resources
SOP-063

How to Manage User Access for Google Ads Accounts

Properly and securely assign and revoke employees, freelancers, and partners access to your Google Ads account and have full control over who has access to what

Paid Google Ads Client Management
Type SOPs · PDF
Execution time 5 minutes
Last updated 23 January 2025
Who does this The person responsible for managing access to Google Ads Accounts
Length 23 pages
Unlock the library ₹ 6,999.00 ₹ 3,999.00

Ideal outcome

You have full control over who has access to your Google Ads accounts and have successfully assigned or revoked access to your employees or partners

Why it matters

If your Google Ads accounts aren’t properly accounted for and managed, you can easily lose track who has access to what

Before you start

You will need a Google Account

Key steps 23 steps

What is inside 30 headings

1 Understand user-access levels

2 Designing the best account structure for your organization

3 Creating a Google Ads Manager account 3

  1. Open the Google Ads Manager account homepage here.
  2. Click “Go to Manager Accounts” and sign in with your business Gmail account.
  3. Enter your account name, billing country, time zone and currency and click “Submit”.

4 Request access to another Google Ads Account from your Google Ads Manager Account 6

  1. Log into your Google Ads Manager account here.
  2. In the left-hand menu, click on “Accounts” and then select “Sub-account settings”.
  3. Click the blue plus (+) button and choose “Link existing account”.
  4. Enter the Customer ID of the account you want to link to your manager account and assign a direct manager. Click “Send Request”.
  5. The client (account owner) will receive a notification in their Google Ads account and must approve the request by going to > "Admin" > "Access and security" > "Managers" tab. Locate the request and click “Accept”.
  6. Once approved, the client’s account will appear in your “Accounts” tab and you’ll be able to manage it according to the permissions granted.

5 Granting an employee or freelancer access to your Google Ads account 6

  1. Log in to your Google Ads Manager account here.
  2. On the left navigation menu, click “Admin” → “Access and security”.
  3. You’ll land on the "Users" tab. Click the blue plus (+) button → Insert the details of the person you want to invite (typically your employee’s email address) → “Send Invitation”.
  4. Your request will be pending until your invitee accepts it.
  5. Open the email, and click “Accept Request”.
  6. Click “Continue” to confirm your email address.

6 Revoking access to your Google Ads or Google Ads Manager account 5

  1. Log in to your Google Ads account.
  2. On the left navigation menu, click “Admin” → “Access and security”.
  3. On the top, select “Users” if you are removing an employee or partner who is not using a Google Ads Manager account or “Managers” if you are removing one who is using a Google Ads Manager account.
  4. Locate the employee or partner that you want to remove and click “Remove access”.
  5. Confirm by clicking “Remove access” once again.

7 Unlinking a Google Ads or Google Ads Manager account from your Google Ads Manager account 3

  1. Log into your Google Ads Manager account.
  2. On the sidebar click “Accounts” and "Performance" → Locate and tick the account you want to unlink → Click “Edit” → Click “Cancel accounts”.
  3. Confirm by clicking “Cancel account” and that’s it!

The document 23 pages

The file is locked

It comes with the SOP Library.

Unlock the library ₹ 6,999.00 ₹ 3,999.00

Bought from LLM Decode before? Sign in to pay ₹ 1,999.00.

Up next · SOP-064 How to manage user access for Google Analytics 360 Products (Google Analytics, and Google Tag Manager) Properly and securely assign and revoke employees, freelancers, and partners access to your Google Products and have full control over who has access to what Unlock to read