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SOP-064

How to manage user access for Google Analytics 360 Products (Google Analytics, and Google Tag Manager)

Properly and securely assign and revoke employees, freelancers, and partners access to your Google Products and have full control over who has access to what

Type SOPs · PDF
Execution time 5 min to grant/revoke access
Last updated 29 July 2024
Who does this The person responsible for managing access to your Google Analytics 360 accounts
Length 20 pages

Ideal outcome

You have full control over who has access to your Google Analytics 360 Product accounts, and have successfully assigned or revoked access to your staff

Why it matters

If your Google Analytics 360 product accounts aren’t properly accounted for and managed, you can easily lose track of who has access to critical information and tools for your or your clients’ business

Before you start

You need a Google Account, and admin permissions on the service to which you want to share access

Key steps 40 steps

What is inside 50 headings

1 Select user roles for Google’s 360 Suite Home

2 User roles for Google Tag Manager: 2

  1. Account-level
  2. Container-level

3 User roles for Google Analytics:

4 Creating a 360 Suite Organization Profile 5

  1. Log In to your Google Account through this link . (Google 360 Suite Home > Organization Profiles)
  2. Click “Get Started”:
  3. Enter your Organization name (your employees will be able to see this)
  4. Select the accounts that you want to link to your Organization Profile
  5. Make sure everything is ‘ok’ and if it is, click “Create”:

5 How to link an additional Google Analytics 360 Suite Product accounts to your Organization Profile 14

  1. Log into your Google Account through this link. (Google 360 Suite Home > Organization Profiles)
  2. Select your organization:
  3. Scroll down to “Linked Accounts” and click on the product that you want to link to this organization:
  4. Click the ‘+’ icon on the top right corner:
  5. Select the organization to which you want to link this account:
  6. Select “Enter comma-separated account IDs” → Enter the Account ID of the account that you want to link. → Click ‘Link’;
  7. Tick that specific request → Click the 3 vertical dots icon in the top right corner → Click “Approve selected requests”.
  8. Read and accept the Terms of Service of Google Analytics 360 Home:
  9. Select the first option (“Choose accounts to which you have access”)
  10. If you already have administrative access to this account select the first option (“Choose accounts to which you have access”) → Click “Choose accounts to link”:
  11. Choose the account that you want to link:
  12. Click “Select” in the top right corner:
  13. Click “Link” in the top right corner:
  14. Click “Link Account”:

6 How to grant employees access to your organization, and Google 360 Suite Product accounts 12

  1. Log In to your Google Account through this link . (Google 360 Suite Home > Organization Profiles)
  2. Select your organization:
  3. Under “User Management” click “Users”:
  4. You will see a list of users that have access to the accounts that are linked to your organization. Click the blue “+” button:
  5. Enter the email address of the person you want to give access to your organization → Click “Add”;
  6. Click the GA 360 Suite Product that you want to grant that user access:
  7. Click the blue ‘+’ button in the top right corner:
  8. Select the account that you want to grant access:
  9. Click the pencil icon next to the account you want to grant access:
  10. Click the blue ‘Save’ button on the top-right corner whenever you’re done granting permissions to that user:
  11. Click the pencil icon next to the account you want to grant access:
  12. Click the blue ‘Save’ button on the top-right corner whenever you’re done granting permissions to that user:

7 Changing/Updating user permissions for your GA 360 Suite Products 10

  1. Log In to your Google Account through this link . (Google 360 Suite Home > Organization Profiles)
  2. Select your organization:
  3. Under “User Management” click “Users”:
  4. Locate the user whose permissions you want to manage → Click on that row;
  5. Click the pencil icon next to each of them and edit the permissions based on the permission level you’ve selected previously:
  6. Click “Save” on the top right corner:
  7. Click the pencil icon next to the account you want to grant access:
  8. Click the pencil icon next to each of them and edit the permissions based on the permission level you’ve selected previously:
  9. Note: If you want to change the permissions at the container-level, use the “Container Permissions” section below instead.
  10. Click “Save” on the top right corner:

The document 20 pages

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