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SOP-117

Granting access to Google Analytics

Grant access to Google Analytics account to a new user so they can run analysis and create GA reports for your site

Tracking Google Analytics Client Management Analytics
Type SOPs · PDF
Execution time 5 min to grant/revoke access
Last updated 26 April 2025
Who does this The person responsible for managing access to your Google Analytics or web analytics
Length 9 pages
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Goal

To grant access to your Google Analytics property (website) to a new user (employee, contractor, agency)

Ideal outcome

Your employee, contractor, or agency will have access and be able to collaborate on your Google Analytics account

Why it matters

Google Analytics allows you to grant access to other users so you can share your data with them, or give them access to create reports for your company. Granting access is the most secure way to share your site’s data without having to share your login details

Before you start

You will need admin access to a Google Analytics Account. If you have not created a Google Analytics account, you can refer to SOP 009 (web version) to add Google Analytics to a site

Key steps 11 steps

What is inside 19 headings

1 User roles for Google Analytics

2 Administrator Role:

3 Editor Role:

4 Marketer Role:

5 Analyst Role:

6 Viewer Role:

7 Granting access to Google Analytics 6

  1. Sign in to your Google Analytics account.
  2. On the bottom-left sidebar, click “Admin” or the gear icon.
  3. Next, go to the "Property settings" tab and select “Property" > "Property Access Management” > "Account Access Management".
  4. Click “+” in the top right corner → “Add users”.
  5. Enter the email address to which you want to grant access. (Step 1) select the right user role (Step 2) then select the appropriate data restriction (Step 3). Click “Add” to proceed (Step 4).
  6. You will now see the new user added with permission to access and collaborate on your Google Analytics account. That's it!

8 Remove access to Google Analytics 5

  1. Sign in to yourGoogle Analytics account.
  2. Make sure you are in the correct account (the Google Analytics account that you want to share access to) by selecting it from the top menu.
  3. On the bottom-left sidebar, click “Admin” or the gear icon.
  4. Next, under “Property”, click “Property Access Management”:
  5. For each user to whom you want to remove access, click on the three-dot menu and select “Remove access.” If you would like to remove yourself, proceed by clicking “Remove yourself.”

The document 9 pages

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