LLM Decode

SOP Library

SOP 005: Install Meta Pixel On Your Site

SOP-005

How to properly install the Facebook pixel on any site. With this pixel, you can create remarketing audiences and set up conversions for your campaigns

Setup & Install Facebook Ads Tracking Analytics

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SOP 006: How to Create UTM Tracking URLs

SOP-006

Effortlessly generate and keep a consistent database of all the UTM URLs for the different campaigns you use to drive traffic to your site

Tracking Analytics

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SOP 009: Add Google Analytics 4 to a site

SOP-009

Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly

Setup & Install Tracking Google Analytics Analytics

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SOP 015: Exclude own traffic from Google Analytics

SOP-015

Exclude all traffic that is generated by you, or your employees/contractors to keep your data clean and as accurate as possible.

Tracking Google Analytics Analytics

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SOP 017: Set Up Facebook (Meta) Conversion Tracking

SOP-017

Perfectly track leads, pageviews, button clicks, signups, purchases or any other event, using Facebook's pixel conversion tracking

Setup & Install Tracking Analytics

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SOP 025: Using GTM To Add Google Ads Conversion Tracking To A Site

SOP-025

Track your Google Ads conversions from inside the platform and see how many conversions your campaigns generate and how much they are worth to you

Google Tag Manager Setup & Install Tracking Paid

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SOP 033: Verifying that you’re tracking subdomains correctly in Google Analytics

SOP-033

Audit, and fix the most common issues that affect websites doing subdomain tracking and make sure your Google Analytics setup is correctly configured.

Tracking Google Analytics Analytics

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SOP 035: Create Subdomain Reports in Google Analytics

SOP-035

Set up a hostname filter in Google Analytics that will add your page’s subdomain information to your reports to easily and accurately analyze your traffic and distinguish different subdomains

Reporting Tracking Google Analytics Analytics

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SOP 036: Setting up cross-domain tracking with GTM

SOP-036

Correctly collect all the traffic data that comes to the domains that are under your control and analyze how users interact across them in Google Analytics

Google Tag Manager Tracking Analytics

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SOP 046: Adding Google Analytics Annotations to keep track of business events

SOP-046

Add an annotation to Google Analytics and ensure that you have a solid log of what happened in your business and when, allowing you to better interpret the data

Tracking Google Analytics Analytics

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SOP 064: How to manage user access for Google Analytics 360 Products (Google Analytics, and Google Tag Manager)

SOP-064

Properly and securely assign and revoke employees, freelancers, and partners access to your Google Products and have full control over who has access to what

Google Tag Manager Tracking Google Analytics Client Management

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SOP 067: How to add Google Analytics to a Shopify Store

SOP-067

Add Google Analytics to a Shopify store or verify that it is working properly. Understand how your visitors are behaving inside your website

Setup & Install Tracking Google Analytics Shopify

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SOP 068: How to Add Facebook Pixel to a Shopify Store

SOP-068

Add the Facebook pixel to your Shopify Store in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads

Setup & Install Facebook Ads Tracking Shopify

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SOP 082: Set up Google Analytics alerts to monitor your main KPIs

SOP-082

This SOP will make sure you catch any meaningful changes, in real-time, without logging into Analytics every day

Reporting Setup & Install Tracking Google Analytics

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SOP 094: Setting up Pinterest Conversion Tracking

SOP-094

Get ready to launch and scale your Pinterest Ads, this SOP will take you through the easiest way to setup Pinterest Ad Tracking on any website with the help of Google Tag Manager

Tracking Pinterest Analytics

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SOP 095: Setting up Twitter Conversion Tracking

SOP-095

Twitter Conversion tracking has never been made this easy, this SOP covers all the steps and tools you need to set up or audit Twitter tracking in 15 minutes

Tracking X (Twitter) Analytics

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SOP 108: Installing the LinkedIn pixel on your site

SOP-108

Add the LinkedIn pixel to your site in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads

Setup & Install Tracking LinkedIn Analytics

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SOP 110: Install TikTok pixel on your site

SOP-110

Add the TikTok pixel to your site in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads

Setup & Install Tracking TikTok Analytics

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SOP 111: Installing the SnapChat pixel on your site

SOP-111

Add the Snapchat pixel to your site in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads

Setup & Install Tracking Snapchat Analytics

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SOP 117: Granting access to Google Analytics

SOP-117

Grant access to Google Analytics account to a new user so they can run analysis and create GA reports for your site

Tracking Google Analytics Client Management Analytics

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SOP 136: Link Google Analytics Property to Google Ads Account

SOP-136

Link Google Analytics and Google Ads Account so you can view and create advanced user segments for reporting

Tracking Paid Google Analytics Google Ads

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SOP 163: Set up a Google Analytics 4 Account

SOP-163

Set up a Google Analytics 4 account from scratch

Setup & Install Tracking Google Analytics Analytics

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SOP 164: How to add Google Analytics 4 to Squarespace

SOP-164

Successfully add Google Analytics 4 to Squarespace without knowing how to code

Setup & Install Tracking Google Analytics Squarespace

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SOP 165: Link Google Analytics 4 with Google Search Console

SOP-165

Integrate Google Analytics 4 with Google Search Console to view organic search data in your dashboard

Tracking Google Analytics Google Search Console SEO

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SOP 167: Create a landing page report in Google Analytics 4

SOP-167

View landing page session data and segment these users based on traffic sources

Reporting Setup & Install Tracking Google Analytics

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SOP 168: Set Up and Track Custom Events in Google Analytics 4

SOP-168

Successfully create a custom event when a user visits and clicks a key page on your website

Setup & Install Tracking Google Analytics Analytics

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SOP 169: Set up form submission events in Google Analytics 4 via GTM

SOP-169

Set up and track form submission events in Google Analytics 4

Google Tag Manager Setup & Install Tracking Google Analytics

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SOP 170: Create a user segment report in Google Analytics 4

SOP-170

Create a product sales report segmented by different user demographics and more

Reporting Setup & Install Tracking Google Analytics

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SOP 263: Set Up LinkedIn Conversion API Via Google Tag Manager

SOP-263

This SOP guides you to deploy LinkedIn’s Conversions API using Google Tag Manager (GTM) Server-Side with Google Analytics (GA) 4 forwarding. You will prepare LinkedIn IDs/tokens, stand up a server container, configure tags/triggers, quality assurance, and prevent duplicate counting

Google Tag Manager Setup & Install Tracking LinkedIn

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SOP 265: Adding the Reddit Pixel Template with Google Tag Manager

SOP-265

This SOP installs the Reddit Pixel via Google Tag Manager (GTM) using the official community template and sets a page visit event on all pages. It covers quality assurance (QA) in GTM Preview, Pixel Helper checks, publish, and verification in Reddit Ads

Google Tag Manager Tracking Reddit Analytics

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Template 030: Google Analytics Alerts Planning Worksheet

TEM-030

Tracking Google Analytics Strategy & Planning Analytics

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Template 123: Google analytics Audit Template

TEM-123

Reporting Tracking Google Analytics Analytics

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Template 143: Conversion Rate Optimization (CRO) Action Plan

TEM-143

Tracking Optimization Strategy & Planning Funnels

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The Web Analytics Strategy Guide

THE

The Website Analytics Strategy Guide 8 Learn how to massively increase traffic and sales with a powerful analytics strategy.

Tracking Strategy & Planning Analytics

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Recipe 008: Set up Google Analytics tracking from scratch

REC-008

This recipe is without question the fastest way to go from zero to hero with Google Analytics and perfectly track your traffic on any website

Setup & Install Tracking Google Analytics Analytics

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Recipe 027: Set up Conversion Rate Optimization (CRO) campaigns

REC-027

To design a lead magnet and create landing pages to improve conversion rates on your site

Setup & Install Tracking Campaign Launch Funnels

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Recipe 031: Set up Google Analytics 4

REC-031

To set up Google Analytics 4 on any website

Setup & Install Tracking Google Analytics Analytics

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Recipe 034: Set up cross-platform web tracking

REC-034

Set up conversion tracking for your website acros multiple platforms

Setup & Install Tracking Lead Generation Analytics

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