Set up form submission events in Google Analytics 4 via GTM

Before you start

You need to have edit access to Google Analytics 4 and Google Tag Manager account

Key steps 22 steps

1. 1 Sign in to your Google Tag Manager account.
2. 2 Select the container that is set up on your website.
3. 3 Click “New Tag”.
4. 4 Select “Google Analytics: GA4 Event” from the list of tag types.
5. 5 You’ll see a “No Triggers Selected” pop-up, click “Add trigger”.
6. 6 Next, select “Form Submission” to edit its settings.
7. 7 Tick “Check Validation” to enable the trigger under certain and true conditions such as “Page URL” “contains” “form submission page” and click “Save”.
8. 8 Once you’re done with the tag and trigger configuration, click “Save”.
9. 9 You should see the new tag in the dashboard. Click “Submit”.
10. 10 Add a name and description to this Google Tag Manager change and click “Publish”.
11. 11 Next, head to Google Analytics and set up this form submission event as a conversion goal.
12. 12 Login to your Google Analytics account.
13. 13 Ensure you’ve selected the right property (the website where you’ve implemented the Google Analytics 4 tracking code).
14. 14 Click on the gear icon or “Admin” followed by “Key Events”
15. 15 Name this key event (i.e., conversion) event. It should be the same name as the one you set up in Google Tag Manager earlier. Then click “Save”.
16. 16 Sign in to your Google Tag Manager account.
17. 17 Click “Preview”. This will activate Google Tag Manager’s Preview and Debug mode.
18. 18 A new window (Tag Assistant) will launch. Add the URL of your website where the Google Tag Manager and the custom event were implemented and click “Connect”.
19. 19 Back to the previous tab (Tag Manager), and click “Continue”.
20. 20 Login to your Google Analytics account.
21. 21 Click “Admin” or the gear icon → “Key Events”:
22. 22 Now check for the Form submission event that you set up.

What is inside 25 headings

The document 15 pages

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