Goal
To receive email notifications when web metrics change in a meaningful way
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SOP-082
Set up Google Analytics alerts to monitor your main KPIs
This SOP will make sure you catch any meaningful changes, in real-time, without logging into Analytics every day
Type
SOPs · PDF
Execution time
30 minutes
Last updated
27 July 2024
Who does this
The person responsible for web analytics in your business
Length
7 pages
Ideal outcome
You have a meaningful set of metrics that are consistently being monitored and you’re alerted when any of them might require your further attention
Why it matters
Monitoring every single metric every day isn’t productive, and a lot of times is also not possible due to time constraints. Having Google Analytics do that for you every single day allows you to focus on what really matters
Key steps 8 steps
What is inside 21 headings
1 Getting started
2 Identify the core KPIs that you want to be alerted of
3 Sessions
4 Bounce Rate
5 Page Views
6 Average Page Load Time
7 (Goal/Ecommerce) Conversion Rate
8 Revenue
9 Transactions
10 AOV
11 Custom Events
12 Determine how frequently you want to be alerted and under which conditions
13 Set up your alerts in Google Analytics 4 8
- Log into your Google Analytics 4 account.
- On the home page, scroll to the bottom and click “View all insights”.
- Click “Create”.
- Scroll to the bottom. In the “Start from scratch” section, click “Create new”. You will be creating new insights which will let you automatically monitor performance of your site.
- Set the conditions in which you want to monitor your site.
- Set the name of this insight. This is the name you’ll see in the notifications, so use a descriptive name.
- Lastly, enter the email you will use to receive the email notification.
- Click “Create” from the top corner.
The document 7 pages
The file is locked
It comes with the SOP Library.
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