Goal
Successfully create a landing page report in Google Analytics 4
learn.llmdecode.com
Back to all resources
SOP-167
Create a landing page report in Google Analytics 4
View landing page session data and segment these users based on traffic sources
Type
SOPs · PDF
Execution time
5 Mins
Last updated
30 July 2024
Who does this
Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business
Length
7 pages
Comes with
From Leads to Sales: Funnel Building 101
Ideal outcome
To be able to view landing page session data and segment these users based on traffic sources
Why it matters
The landing page report tells us a lot about how visitors arrive on our websites. You can further segment this data to identify the attributes of these visitors and how they behave following the first interaction
Before you start
You need to have an existing Google Analytics 4 account
Key steps 11 steps
What is inside 13 headings
1 Create a landing page data report in Google Analytics 4 7
- Login to your Google Analytics 4 account.
- Make sure you’ve selected the right property (the website that you’ve implemented the Google Analytics 4 tracking code).
- Select “Reports”.
- Then head to Engagement Page and Screens
- By default, the page traffic is sorted by page title, click on the “Page title and screen class” and select “Page path + query string and screen class”.
- You will then see the updated report sorted by URL, this is similar to the Behavior Site Content All Pages report in Universal Analytics.
- At this point, the report is showing the session data for all pages. In order to view the landing page data, change the Event count from “All Events” to “session_start”. This will filter the pages when the users first started the session (the landing page).
2 Segment landing page data based on traffic sources 4
- Following the steps in “Create a landing page data report in Google Analytics 4 ”. You have now created the landing page report. Let’s segment this data by traffic sources (Example: organic, referral, paid, etc) by clicking “Add filter”.
- A side bar will pop up on the right that allows you to further segment your landing data by various metrics: User location, device, medium/source, browser, and more. Click "Create new".
- In this example, we’ll filter the landing page session via organic search. To do this, set the following:
- To create a landing page report for different traffic sources, replace “organic” in Dimension values with the following:
The document 7 pages
The file is locked
It comes with From Leads to Sales: Funnel Building 101, or with the full library.
Bought from LLM Decode before? Sign in to pay ₹ 1,999.00.