Goal
Create a user segment report in Google Analytics 4
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SOP-170
Create a user segment report in Google Analytics 4
Create a product sales report segmented by different user demographics and more
Type
SOPs · PDF
Execution time
5-10 Mins
Last updated
29 July 2024
Who does this
Marketing Manager, marketing consultant, or any person responsible for web analytics for your site
Length
20 pages
Ideal outcome
Create a product sales report segmented by different user demographics (e.g. US and Non-US customers)
Why it matters
GA4 provides a lot of insightful reports about your audience. Use the user segment report to understand what type of users generate the most revenue for your business
Before you start
You need to have an active Google Analytics 4 account. Ideally your GA4 account has been collecting data for a few months
Key steps 23 steps
What is inside 24 headings
1 Create a product sales report segmented by US and Non-US customers. 23
- Login to your Google Analytics account.
- Click “Explore” to head to the exploration report dashboard.
- Start a new exploration by clicking the “Blank” report.
- Rename the report “US and Non-US Users”.
- Create a new segment by clicking the “+” next to SEGMENTS.
- Create a custom User segment.
- Then select a new condition (to filter the user segment).
- Here are other user segments you can create in Google Analytics 4:
- Search for the condition Country ID, set the filter to exactly matches (=), and set the value to US. Then click “Apply”.
- You can then see the number of users in this segment (US Users). Click “SAVE AND APPLY”.
- Create another segment for users located outside of the US.
- Select user segment
- Rename the segment to “Non-US Users”.
- Search for the condition Country ID, set the filter to does not exactly match (!=), and set the value to US. Then click “Apply”.
- You can then see the number of users in this segment (Non-US Users). Click “SAVE AND APPLY”.
- Next, add a new dimension by clicking the “+” besides DIMENSIONS.
- Select the E-commerce drop down menu and select “Item Name”.
- Then click “Import” from the top right corner.
- Next, add the metrics you want to see by clicking the “+” besides METRICS.
- Select the E-commerce drop down menu and select “Purchases” and “Purchase Revenue”.
- Click “Import” from the top right corner.
- Next, drag the “Item Name” to the Rows section.
- Then drag the “Purchases” and “Purchase Revenue” to the Value section.
The document 20 pages
The file is locked
It comes with the SOP Library.
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