Goal
To create a document with crystal-clear directions that any designer can understand
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SOP-137
Create a Design Brief for Google Display Ads
Create a brief with crystal-clear directions that any designer can understand and produce winning creatives
Type
SOPs · PDF
Execution time
30mins -1 hour
Last updated
28 March 2024
Who does this
The account or project manager
Length
4 pages
Ideal outcome
The designer will be able to produce killer ads on the first go
Why it matters
By having a clear understanding of the business requirements and objectives, your designers will be able to deliver high-quality, relevant creatives for the ad campaigns
Before you start
You should’ve had a strategy call with the client and completed the ad campaign brief
Key steps 3 steps
What is inside 11 headings
1 Environment Setup
2 Sample Creative Brief
3 PROJECT DESCRIPTION
4 OBJECTIVE
5 CUSTOMER AUDIENCE
6 CURRENT ASSETS
7 REFERENCES
8 ADS NEEDED 3
- AD #1
- AD #2
- AD #3
The document 4 pages
The file is locked
It comes with the SOP Library.
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