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SOP-207

Transfer Google Business Profile Ownership

Transfer Google Business Profile ownership to clients or other business owners

Operations Google Business Profile
Type SOPs · PDF
Execution time 10 minutes
Last updated 29 March 2024
Who does this Agency owner/ marketing manager/ freelance marketer
Length 8 pages
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Goal

Transfer Google Business Profile ownership to clients or business owners

Ideal outcome

You successfully transfer the business account on Google Business Profile to your clients or business owners

Why it matters

A transfer of ownership is crucial for your clients or business owners to take full control of the profile. For instance, the owner of the Google Business Profile is the only one who can delete the account, which supersedes a manager role

Before you start

You will need a Google Business Profile that is already set up and verified. Please refer to SOP 100 (web version): Set Up A New Google Business Profile account, if you have not done so

Key steps 10 steps

What is inside 12 headings

1 Transfer Google Business Profile Ownership 7

  1. Sign in to the Google Account you will use to manage the Google Business Profile account.
  2. Ensure that you are on the right page labeled as “Google Business Profile Manager” and not your personal “Google Account”.
  3. Click on the verified business account that you would like to transfer ownership.
  4. Click on the kebab menu (the 3 dots) and select “Business Profile Settings”.
  5. Review the available users on your profile by clicking “Managers”.
  6. Click “Add” to add a new user and enter their corresponding email address. Select “Owner” and click “Invite”. Your clients will receive an email in which they will need to accept the invite.
  7. Next, if your client is currently an existing user as a manager, click on the user’s name and the pencil icon beside “Access”. Select “Primary Owner” or “Owner”.

2 How to check if your clients or business owners have ownership of the Google Business Profile 3

  1. Once users are added or edited, go back to the main page of “Business Profile Setting” and select “Remove Business Profile” to review the transfer of ownership.
  2. Next, click on “Stop managing this profile”.
  3. Review the user roles, especially the “Primary Owner” role of the Google Business Profile. Ensure the right name is allocated to the primary owner role. Edit if necessary.

The document 8 pages

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