Set up a new Google Business Profile account

Before you start

Depending on whether you have a physical store or office, Google will require you to record a business verification video to confirm your business’s existence. If your business does not operate from a customer-facing location, you will need to provide a phone number where Google can send an authentication code for verification. In either case, make sure your phone is nearby and ready

Key steps 29 steps

1. 1 First, sign in to the Google Account you will use to manage this business account. Visit the Google Business Profile site and click “Manage now”.
2. 2 Since your business is new to Google, click "Add your business to Google".
3. 3 Next, key in your business name and select a business category to get started. Click "Next" to proceed.
4. 4 Click “Yes”, if you have a physical location or vice versa. Then, click “Next” to proceed.
5. 5 Next, key in your business address and click "Next".
6. 6 If you provide deliveries, this is the time to click "Yes" > "Next" or vice versa.
7. 7 (Optional) Then, add the area(s) where you provide your service. You can add more than one area or change it later.
8. 8 Enter either your business phone number and/or website link (optional but recommended) and click “Next”.
9. 9 (Verification Method 1) Now, you will be required to enter your phone number. If you have a physical business location, you will be required to record a business video. Click "Next" to reveal Google's requirements and QR code to link to your mobile device for the video recording.
10. 10 (Verification Method 2) If your business does not have a physical location, you’ll be required to verify it by entering an authentication code sent via email or phone.
11. 11 By now, you can add or customize the service(s) you provide.
12. 12 Then, add your business hours.
13. 13 Customize your profile by adding a maximum of 750 characters about your business or a description.
14. 14 (Recommended) Continue to add your business photos, if you have any.
15. 15 Next, you will be prompted to advertise your Google Business Profile using Google Ads. If you are ready to do this, we recommend you to go through SOP 145: Determine a bid strategy for new Google Ads Campaign.
16. 16 Once the business details are all set up, you can view your Google Business Profile on your Google page to edit your profile and oversee your profile performance after the verification is approved.
17. 17 Log into your organization dashboard. Ensure that you are on the right page labelled as “Google Business Profile Manager” and not “Google Account”.
18. 18 Click on the “Businesses” tab on the left.
19. 19 Make sure you’ve selected the right location group for this business and click on “Add Business” > “Add a single business”.
20. 20 Next, type the name of the business and business category and hit “Next”.
21. 21 Next, you will need to choose whether to add a location to this business or not:
22. 22 Next, you’ll need to add the full address of this location and then choose the appropriate business already located on Google Maps.
23. 23 Go to your Google Business Profile dashboard and click “Get Verified”.
24. 24 Select “Business video” and then click “Next”.
25. 25 Before recording, you will be recommended to follow a few criteria that are required for the business video recording and tips such as the below. Take time to plan before you click “Start recording” :
26. 26 Next, you will be prompted to scan a QR code using your mobile phone. Make sure to sign in using your business email account:
27. 27 On your mobile device, go to your Business Profile.
28. 28 At the top right, tap “More” and then “Advanced settings”.
29. 29 Tap “Video uploads” and then “Delete videos”.

What is inside 31 headings

The document 26 pages

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