Goal
To create a Lookalike Audience that you can use to expand your Facebook Ads audience
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SOP-031
How to create a lookalike audience
Create a lookalike audience that you can use to expand your Facebook Ads audience in the target country of your choice
Type
SOPs · PDF
Execution time
5-10 minutes
Last updated
25 March 2024
Who does this
The person responsible for paid advertising
Length
10 pages
Ideal outcome
By the end of this SOP, you will have a Lookalike audience in the target country of your choice
Why it matters
A Lookalike Audience uses your selected source audience as an input to create a group of people that share the same qualities (demographic information, interests and other) of the people in it, allowing you to scale your ads effectively
Before you start
To follow this SOP to add Lookalike Audience , you need: Google Tag Manager installed on your site. If you haven’t done so already and you are using WordPress you can follow SOP 004 (web version). You should have created a Business Manager account for your site (you can follow SOP 010 (web version) to do that). You also need to have the Facebook pixel on your website. If you don’t have it yet, you can follow: SOP 005 (web version) (or SOP 068 (web version) if you’re using Shopify). You also need to have set up Facebook conversion tracking (you can follow SOP 017 (web version) to start tracking your conversions). Finally, you’ll need to have verified your domain inside Facebook Business Manager (you can follow SOP 97 (web version) to do that)
Key steps 14 steps
What is inside 18 headings
1 Creating your lookalike audience 6
- Open Facebook’s Business Manager on your browser by going to Meta Business Suite
- On the left sidebar, click “All Tools”:
- Next, scroll the page down and click “Audiences” under “Advertise”:
- On the topmost-right corner, select the Ad Account you want to work on (or confirm that you are using the right one):
- Click “Create a Lookalike Audience”:
- Select the type of audience you want to use as a “Source” for this new Lookalike audience:
2 Using Value-Based Sources 7
- Click “Custom audience with customer value”.
- Read the requirements and click “I accept”
- Download, fill out, and upload the provided customer list template.
- Choose your customer value column that represents your customer value.
- Name your audience and click “Next” at the bottom right corner.
- Simply click on the “Action needed” tab to correct any. Click “Import & create” to move on.
- Next, upload your imported list and confirm that the customer list is correct.
3 Using Other Sources:
4 Selecting locations where you would like to find your similar set of users. 1
- Click “Create Audience”.
The document 10 pages
The file is locked
It comes with the SOP Library.
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