Goal
Successfully create a LinkedIn page for your company or client
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SOP-126
Set up a Linkedin Company Page
Create a new LinkedIn company page and successfully set it up for growth and engagement
Type
SOPs · PDF
Execution time
10-20 minutes
Last updated
12 September 2024
Who does this
Marketing manager, social media manager, or business owner
Length
10 pages
Ideal outcome
You will create a new LinkedIn company page and successfully set it up for growth and engagement
Why it matters
A LinkedIn company page allows your business to promote products and services, grow your company brand, recruit new talent, and engage with your community
Before you start
• You need to have a personal LinkedIn account. Click here to sign up if you don’t have one. • If you have just signed up for a new personal LinkedIn account, you need to wait 7 days before you sign up for a company page. • Your personal LinkedIn account needs to be at an intermediate or all star level. If you have not reached that level yet, follow LinkedIn’s recommended guidelines to upgrade your profile’s level. • Your personal account needs to have several first-degree connections. In other words, you need to start connecting with at least a few people on LinkedIn
Key steps 13 steps
What is inside 15 headings
1 Create a new company page 5
- Head to the official LinkedIn sign up page and click “Create your page”.
- Click on "Company."
- Provide your company details and upload a company logo.
- Once done, tick the verification check box and click “Create Page.”
- Your new LinkedIn company page is now created!
2 Completing your LinkedIn page 8
- Set a cover image for your LinkedIn company page. On your company profile page, click on the edit icon right above your company logo.
- At the top of your LinkedIn company profile page, you will see a list of actions to complete your profile. First, add a description to your company page.
- [Optional] If your business has a physical location, add it via the "Location" option on the left sidebar.
- Click on the "Buttons" menu on the left sidebar.
- Hit “Save” and close the popup window.
- Next, you'll be prompted to create your first post.
- Add your first post and hit “Post”.
- [Optional] You'll get the option to share this same post with followers of your personal LinkedIn account.
The document 10 pages
The file is locked
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