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SOP-128

Create a Linkedin ad account

Step-by-step guide on how to set up a new LinkedIn ad account from scratch

Type SOPs · PDF
Execution time 15-30 mins
Last updated 28 March 2024
Who does this The marketing manager or the person responsible for media buying
Length 18 pages

Goal

Successfully create a LinkedIn ad account

Ideal outcome

You will finish setting up an ad account and ready to create your first LinkedIn ad campaign

Why it matters

You need to create an ad account before you can start running LinkedIn ads

Key steps 10 steps

What is inside 14 headings

1 Important

2 Before you start

3 Create an ad account WITH an existing LinkedIn profile 3

  1. Sign in to your LinkedIn profile here .
  2. On the top right, click “Work” then select “Advertise”.
  3. Add an ad account name and optionally link your existing LinkedIn page if you have one. Then click “Agree & Create Account”. You will then be redirected to the campaign setup dashboard.

4 Create an ad account WITHOUT a LinkedIn profile 7

  1. Sign up for a campaign manager account here .
  2. Enter your location details, then click “”Next.”
  3. Enter your job title and company details, and click “Continue”.
  4. You will receive a confirmation code in your email, enter the code and click “Agree & Confirm”.
  5. Click “Yes” if you’re looking for a job, otherwise click “Not now”.
  6. Click “Finish” to complete the campaign manager account setup.
  7. Add an ad account name and optionally link your existing LinkedIn page if you have one. Then click “Agree & Create Account”. You will then be redirected to the campaign setup dashboard.

The document 18 pages

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