Goal
Have Sumo installed on your website using Google Tag Manager
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SOP-024
Install Sumo on your website
Unlock a whole new set of marketing tools by installing Sumo on your website using Google Tag Manager, and grow your email list and revenue.
Type
SOPs · DOC
Execution time
15 ~ 30 minutes
Last updated
21 June 2024
Who does this
The marketing manager or the analytics team
Ideal outcome
Get the Sumo plugin properly and use it to grow your site
Why it matters
Sumo offers a set of tools that help you grow your website and receive loads of traffic. We recommend using Google Tag Manager to install Sumo on your site because it enables you to centralize all of the code you add to your site in a single tool
Before you start
Google Tag Manager must be installed on your website. If you are not sure how to do that, please check SOP 004 (web version) to learn how to do that
Key steps 22 steps
What is inside 27 headings
1 Before you start
2 Environment setup 1
- Make sure you have the Google Tag Manager set up on your site and that you have access to it.
3 Get a free Bdow account 3
- Click here to go to Bdow and register for an account.
- Enter your website’s URL, as well as your email address, and choose a password.
- You will be redirected to the screen below. Take note of that script, as we will manually install it in Google Tag Manager later.
4 Manually Install Sumo in Google Tag Manager 13
- Open Google Tag Manager in a new tab and choose the "Container Name" of the site where you want to install it:
- In the left sidebar, click "Tags" then "New":
- Rename the tag to something like "Bdow GTM integration" in Google Tag Manager.
- Click on the tag icon above "Choose a tag type to begin setup" and then in the search icon beside "Choose tag type" ,type in "HTML". Click the "Custom HTML" tag type.
- Copy the Bdow or Sumo script from the registration tab in the "Custom HTML" field in GTM:
- Still in the tag configuration panel, scroll down and click the icon under "Triggering" and choose "All Pages", and finally, hit "Save".
- Click "Tags" in the left sidebar and you will see the most recent tag you have configured. Click "Submit".
- You will be required to enter a Version Name and Description. Then, hit "Submit".
- To test if the Bdow tag is working properly, click "Preview".
- Enter the URL of your website → Click "Connect".
- This will open your website’s URL on a new tab. You should be able to see a message on the bottom right corner letting you know that the debugger has connected successfully:
- Google Tag Assistant (Google Tag Assistant) will list all your actions. Here, Google Tag Manager will display the tags that were fired on this page — the one you just configure should be within that list.
- Navigate to other pages on your site and repeat the check on the previous step to make sure that the tag is firing on all pages.
5 Log in to Bdow using the badge on your website 5
- Visit your website and go to your homepage.
- The Bdow badge should be located at the top right side of the page, as shown below.
- If you can’t see it, disable your ad blockers and refresh the page.
- Click on the badge to view your Bdow account details.
- That’s it! Now, you have Bdow on your website and a bunch of very useful tools you can use to automate the growth of your site.
The document DOC
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