SOP 108: Installing the LinkedIn pixel on your site
SOP-108
Add the LinkedIn pixel to your site in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads
Setup & Install
Tracking
LinkedIn
Analytics
SOP 126: Set up a Linkedin Company Page
SOP-126
Create a new LinkedIn company page and successfully set it up for growth and engagement
Setup & Install
Operations
LinkedIn
SOP 128: Create a Linkedin ad account
SOP-128
Step-by-step guide on how to set up a new LinkedIn ad account from scratch
Setup & Install
Operations
LinkedIn
SOP 129: Granting access to Linkedin ad account
SOP-129
Grant contractors or agencies access to your LinkedIn Ads account without a hitch
Operations
Client Management
LinkedIn
SOP 131: Set up a Linkedin lead generation form
SOP-131
Learn the best way to set up LinkedIn lead generation form and start collecting leads
Setup & Install
Funnels
LinkedIn
Lead Generation
SOP 134: Create LinkedIn Lead Generation Ad Campaign
SOP-134
Step-by-step guide to execute a successful lead generation campaign on LinkedIn
Campaign Launch
Funnels
LinkedIn
Lead Generation
SOP 257: Granting Access To A Linkedin Page
SOP-257
This SOP walks a client with a super admin access through adding agency users as content admins on a LinkedIn Page and having the agency to confirm access. It uses LinkedIn’s native page admin roles on desktop for a fast, low ‑ risk setup
Social
Client Management
LinkedIn
SOP 263: Set Up LinkedIn Conversion API Via Google Tag Manager
SOP-263
This SOP guides you to deploy LinkedIn’s Conversions API using Google Tag Manager (GTM) Server-Side with Google Analytics (GA) 4 forwarding. You will prepare LinkedIn IDs/tokens, stand up a server container, configure tags/triggers, quality assurance, and prevent duplicate counting
Google Tag Manager
Setup & Install
Tracking
LinkedIn
SOP 269: Share Access to LinkedIn Ads Manager With Your Agency
SOP-269
This SOP shows how to add your agency’s user to a LinkedIn ad account with campaign manager access. It delivers secure, verifiable access without changing billing or page roles
Paid
Client Management
LinkedIn
SOP 271: Adding a Certification to Your LinkedIn Profile
SOP-271
How to add a certification in LinkedIn’s Licenses & Certifications section, include a verification URL, and optionally share it with your network.
Social
LinkedIn
Template 108: LinkedIn Profile Checklist
TEM-108
st experience? Do you have genuine recommendations and skill endorsements? Does it have your contact information readily available? Are your connections relevant and useful? Have you set your profile’s “open candidates” preferences to show recruiters you are looking for a job, what kind of role you prefer, and written a “note to recruiters?” Do you have any relevant links or media on your profile?
Social
Strategy & Planning
LinkedIn
Template 116: LinkedIn Profile Checklist
TEM-116
st experience? Do you have genuine recommendations and skill endorsements? Does it have your contact information readily available? Are your connections relevant and useful? Have you set your profile’s “open candidates” preferences to show recruiters you are looking for a job, what kind of role you prefer, and written a “note to recruiters?” Do you have any relevant links or media on your profile?
Social
Strategy & Planning
LinkedIn
Recipe 040: Set up LinkedIn for lead generation
REC-040
Set up a company page, and lead generation campaign for your business
Setup & Install
Funnels
LinkedIn
Lead Generation