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SOP-101

Optimizing a Google Business Profile listing

If your agency provides GMB optimization services, this SOP will completely streamline the process of taking a business listing from mediocre to world-class

Operations Optimization Google Business Profile
Type SOPs · PDF
Last updated 27 July 2024
Who does this The business owner or the person/agency local digital marketing/SEO
Length 14 pages
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Goal

Optimize a Google Business Profile listing

Ideal outcome

Your Google Business Profile listing contains all the information necessary for potential customers to find you through search engines

Why it matters

An optimized Google Business Profile listing is a fundamental element of local SEO. It allows businesses with physical presence to acquire new customers through Google

Before you start

You need to have a Google Business Profile account already set up for this business. If you don’t have one already, follow SOP 100 (web version) to Set up a new Google Business Profile account to do that. If a Google Business Profile account already exists, you need to have access to manage it

Key steps 15 steps

What is inside 19 headings

1 Optimizing the business info 9

  1. Visit the Google Business Profile site and click “Manage now”
  2. Sign into your Google Account you use to manage this business
  3. You will be directed to your google page. Click on the “Edit profile”
  4. Under “About”, make sure your business name is entered correctly
  5. Make sure your contact details are up to date. You have the option to add your website link as well.
  6. Make sure the business address is written correctly. Update it if necessary:
  7. Next, edit the business opening hours by selecting the relevant main business hours.
  8. Click “Open with main hours”, scroll down and toggle the days when the business is open, and input the specific opening and closing hours
  9. Scroll down and confirm your holiday opening hours.

2 Managing reviews 2

  1. On your Google page, click “Read reviews”
  2. Click on “Unreplied”

3 Managing the question & answers section 2

  1. On your Google page, click “Q&A”.
  2. Click on “See all questions”

4 Turn On Google Business Profile Notifications 2

  1. On your Google page, click on the three dots and select “notifications”
  2. Make sure notifications are enabled for “customer reviews”, “customer messages” and “questions and answers” (and any other alerts that are relevant to this business)

The document 14 pages

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