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SOP-103

Optimize WordPress post with SEOPress

Use SEOPress to optimize each page and blog post on your website to be easily found on search engines

WordPress Optimization SEO
Type SOPs · PDF
Execution time 10-20 minutes
Last updated 27 March 2024
Who does this You, your SEO specialist, your VA, your content manager or content writer (if they also upload the page content and/or blog posts), or an agency you have hired for your digital marketing needs
Length 10 pages
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Goal

Optimizing each page and blog post on your website to be easily found on search engines

Ideal outcome

Every page and blog post on your website will be properly optimized - ergo, users will find them when searching for businesses similar to yours

Why it matters

On-page optimization is one of the three pillars of SEO (along with off-page optimization and technical optimization). Together, they help businesses make themselves noticed on search engines (thus, they help increase the number of organic site visits and, consequently, the number of conversions)

Before you start

The exact steps described in this SOP will only work on self-hosted WordPress websites. Other Content Management Systems (CMSs) do not have the SEOPress plugin, although it might use the same principles, but the steps and methods needed to perform on-page optimization may be different

Key steps 10 steps

What is inside 14 headings

1 Environmental Setup 2

  1. SOP 008: Initial WordPress setup (web version) site and install the SEOPress plugin.
  2. Make sure you have performed your keyword research and mapping by following SOP 011: How to Do Keyword Research for SEO (web version).

2 Before starting: pre-optimization steps

3 Optimize the meta data 2

  1. Start by optimizing the page title with your chosen keyword.
  2. Optimize the meta description

4 Optimize the content in the body of the page. 6

  1. Try to include your keyword in the h1 heading, but do not force this. Again, it is far better to publish natural, rather than keyword-stuffed content.
  2. Optimize the content in the body of the page.
  3. Optimize the images in your post or page.
  4. Include internal links to other pages within your domain.
  5. Include external links to other domains.
  6. Try to include rich content.

The document 10 pages

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Up next · SOP-107 Perform on-page optimization on a WordPress post with RankMath Use RankMath to optimize each page and blog post on your website to be easily found on search engines Unlock to read