Goal
Knowing which of the pages you should optimize in a website, especially when there are a lot of them and you don’t have much time at your disposal to optimize each of them
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SOP-041
Find on-page optimization opportunities on a website
Easily determine the most important pages in your site, so that you get the highest ROI on the time you spend optimizing your site.
Type
SOPs · DOC
Last updated
26 March 2024
Who does this
You, your VA, your SEO specialist, or a digital marketing agency you have employed
Ideal outcome
You will be able to easily determine the most important pages in your site, so that you get the highest ROI on the time you spend optimizing your site
Why it matters
On-page optimization is absolutely crucial for your SEO efforts. However, if your website is hundreds or thousands of pages long, and it has never been optimized, the 80/20 site-wide on-page optimization method presented in this SOP will help you determine which pages to optimize first
Before you start
It is recommended that you know how to perform keyword research. SOP 011 (web version) will teach you how to do this
Key steps 13 steps
What is inside 16 headings
1 Finding the on-page optimization opportunities 10
- Go to Template 013: 80/20 Site-Wide On-Page Optimization Worksheet (web version) and make a copy of the spreadsheet to use throughout the process.
- Open Ahrefs.
- Enter the website URL in the search bar.
- Click search to analyze your domain.
- Click on “best by backlinks” in the left sidebar.
- Under http code, select “200 OK”.
- Sort results by “Dofollow”.
- For each result with more than 10 dofollow links, click on the little arrow next to it → right click on Organic keywords → Open it in a new tab.
- Ask yourself the following questions to see if this is a good opportunity for on-page optimization:
- Repeat the previous steps until you’re done with the URLs on the “best by backlinks” list.
2 Finding target keywords for each page 3
- Take each of the URLs you have gathered in your worksheet and perform keyword research to relevant keywords for the content of that page.
- When you find a relevant keyword that shows an attractive search volume for the page, add it to the “Target keyword” column in the worksheet.
- If you cannot find any relevant keywords with a search volume large enough, just write “N/A” in the “Target keyword” column and move to the next link/page in your worksheet.
3 Performing on-page optimization
The document DOC
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