You’ll draw consistent qualified traffic, leads, and email subscribers to your website and business from Quora
Why it matters
Quora is where the smart kids go - some ask questions, others answer them. Using the right words on this playground can help you attract more website traffic, as well as generate more leads
Before you start
Patience, a knack for writing and helping people, and, yes, a Quora account
Key steps
20 steps
What is inside
26 headings
1Environment setup1
Create at account at Quora.
2Optimize your profile to drive traffic and leads9
Write a detailed, compelling, and attractive About Me/Bio section
Add a good, professional picture. This will help you earn users’ trust.
Write a short description/tagline as well.
Include your areas of expertise.
Include the cities you (have) live(d) in.
Add your education.
Include where you’ve worked/ are working right now.
Connect your Social Media profiles.
3Collect questions to answer7
Search for topics that are relevant to your business.
When you created the profile, you selected topics that are of interest to you. For this reason, Quora will display questions pertaining to these topics in your newsfeed.
Find the top Quora writers in these niches.
Go to the profile pages for these authors.
Click on Topics (in the list you’ll find under the profile picture).
Follow the topics they do that are relevant to your business.
Select questions to answer using the following criteria:
4Answer (the right) questions2
To answer all of the questions you’ve saved for later, go to your home page, click “Answer” → “Answer Later”.
Crafting excellent answers is, obviously, crucial if you want to use Quora to drive traffic. Here are the most important rules to remember when creating the lead-generating answers on this social platform:
5Push further2
Check your stats on Quora. To do this, simply go to the “Stats” section of your Quora profile.
When you see one of your answers attracting a lot of attention, write a follow-up answer to lead readers to your website: