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SOP-042

How to get traffic from Quora

Draw consistent qualified traffic, leads, and email subscribers to your website and business from Quora

Type SOPs · PDF
Execution time 5-10 hours per week
Last updated 26 March 2024
Who does this You, your copywriter, a VA, or a combination of these
Length 13 pages

Goal

Directing traffic to your website using Quora

Ideal outcome

You’ll draw consistent qualified traffic, leads, and email subscribers to your website and business from Quora

Why it matters

Quora is where the smart kids go - some ask questions, others answer them. Using the right words on this playground can help you attract more website traffic, as well as generate more leads

Before you start

Patience, a knack for writing and helping people, and, yes, a Quora account

Key steps 20 steps

What is inside 26 headings

1 Environment setup 1

  1. Create at account at Quora.

2 Optimize your profile to drive traffic and leads 9

  1. Write a detailed, compelling, and attractive About Me/Bio section
  2. Add a good, professional picture. This will help you earn users’ trust.
  3. Write a short description/tagline as well.
  4. Include your areas of expertise.
  5. Include the cities you (have) live(d) in.
  6. Add your education.
  7. Include where you’ve worked/ are working right now.
  8. Connect your Social Media profiles.

3 Collect questions to answer 7

  1. Search for topics that are relevant to your business.
  2. When you created the profile, you selected topics that are of interest to you. For this reason, Quora will display questions pertaining to these topics in your newsfeed.
  3. Find the top Quora writers in these niches.
  4. Go to the profile pages for these authors.
  5. Click on Topics (in the list you’ll find under the profile picture).
  6. Follow the topics they do that are relevant to your business.
  7. Select questions to answer using the following criteria:

4 Answer (the right) questions 2

  1. To answer all of the questions you’ve saved for later, go to your home page, click “Answer” → “Answer Later”.
  2. Crafting excellent answers is, obviously, crucial if you want to use Quora to drive traffic. Here are the most important rules to remember when creating the lead-generating answers on this social platform:

5 Push further 2

  1. Check your stats on Quora. To do this, simply go to the “Stats” section of your Quora profile.
  2. When you see one of your answers attracting a lot of attention, write a follow-up answer to lead readers to your website:

The document 13 pages

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Up next · SOP-043 Performing a social media audit Analyze your and your competitors’ social media profiles, strategies, and performance and gain a better understanding of what’s working and what's not on your s Unlock to read