Goal
Setting up a social listening campaign that will identify, categorize and operationalize the way your company deals with social mentions in the most effective way
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SOP-056
How to Setup a Social Listening Campaign
Set up a social listening campaign that will identify, categorize and operationalize the way your company deals with social mentions in the most effective way
Type
SOPs · PDF
Execution time
30 minutes
Last updated
26 March 2024
Who does this
You, your Social Media Manager or your Virtual Assistant
Length
12 pages
Ideal outcome
You will be able to know what people are saying about your brand on social media and act accordingly
Why it matters
Setting up a social listening campaign will help you offer better customer support, as well as make more informed business decisions, based on what clients, potential clients, and people in your industry are saying about your company
Key steps 11 steps
What is inside 15 headings
1 Environment setup
2 Set up Google Alerts 4
- Go to Google Alerts and enter a query into the search box. You can set up as many alerts as you want—we recommend you get started with each of the following for your business:
- Once you have entered a search term, click on “Show options” .
- Click on “Create Alert”. Repeat with all the selected types of queries described in step 1.
- Below the alert setup form, you will see the type of results you are likely to receive in your inbox according to the entered criteria. If they are not suitable for what you are looking for, use the special operators:
3 Set up Hootsuite 7
- Go to Hootsuite and sign up for an account. You can start with a free plan, or pick a free trial of one of their paid plans.
- Once you have your account set up, log in and go to “Dashboard” (green button in the upper right hand side of the screen).
- Click “Add Social Network”.
- Next, we’ll start creating “streams” to monitor. Select the social network you want to add a stream for (in our example, Twitter)
- Click on “Search” to Search for a custom term you want to add in your stream.
- Once you have entered your search term, click on “Add Stream”. Repeat the process with all the search queries listed above.
- Like with Google Alerts, you can use search operators to narrow your results and exclude irrelevant mentions:
4 Manage your social mentions
The document 12 pages
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