Goal
Analyzing your and your competitors’ social media profiles, strategies, and performance
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SOP-043
Performing a social media audit
Analyze your and your competitors’ social media profiles, strategies, and performance and gain a better understanding of what’s working and what's not on your social media profiles.
Type
SOPs · DOC
Execution time
5-10 hours
Last updated
26 March 2024
Who does this
You, your social media manager, or a digital marketing agency you have hired
Comes with
From Leads to Sales: Funnel Building 101
Ideal outcome
You will gain a better understanding of what’s working on your social media profiles, as well as what they are not so great at. Further on, you will gain the same understanding when it comes to your competitors’ social media pages as well - and this will help you improve your own presence on the social networks
Why it matters
Social media is a crucial aspect of your digital marketing strategy, and running an in-depth audit is essential if you want to make the most out of your social media presence
Before you start
At least one social media account (Twitter, Facebook, Instagram, etc.), with at least one month of activity on them
Key steps 12 steps
What is inside 15 headings
1 Environment setup 1
- Open our Template 014: Social Media Audit Worksheet (web version) and make a copy. Use your copy as you move along the entire process.
2 Create your social media audit report 6
- Open your copy of the aforementioned worksheet.
- Go to the “Social Media Audit Report”.
- Repeat the following steps for each of your business’ social media accounts.
- Fill in the “Audience” section of the worksheet. Remember, you will have to update this on a monthly basis
- Fill in the “Content/ Engagement” part of the worksheet:
- Fill in the “Performance/ Value” part of the worksheet (extract this data from Google Analytics.)
3 Perform a Competitive Analysis 5
- Open your Template 014: Social Media Audit Worksheet (web version).
- Go to the “Competitive Analysis” sheet.
- Go to BuzzSumo. This is a tool to research content ideas and viral stories. This is a paid product but they offer a 30-day free trial, which you can use for the purpose of this SOP.
- Copy and paste your competitor’s URL in the search bar.
- Copy and paste the link to this piece of content into your spreadsheet.
The document DOC
The file is locked
It comes with From Leads to Sales: Funnel Building 101, or with the full library.
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