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SOP-232

How to launch Tiktok Lead Generation campaign

Set up lead generation campaigns on TikTok to attract fresh leads for your business

Campaign Launch Social TikTok Lead Generation
Type SOPs · PDF
Execution time 10 – 20 minutes
Last updated 29 March 2024
Who does this The business owner/manager or the person/agency digital marketer
Length 29 pages
Comes with From Leads to Sales: Funnel Building 101
Unlock the library ₹ 6,999.00 ₹ 3,999.00

Goal

Create a new TikTok lead generation campaign

Ideal outcome

Generate new leads to your business from TikTok lead generation campaigns

Why it matters

TikTok has been one of the world’s most downloaded apps in recent years. It is an effective way to engage with a wider audience (more than 150 countries). TikTok has a variety of ad formats and templates for you to choose from and increase your number in lead generation

Before you start

You will need to have a TikTok Ads Manager account before creating a TikTok campaign. Refer to SOP 229 (web version): How to set up a TikTok Ads Manager account if you do not have one

Key steps 40 steps

What is inside 48 headings

1 Click-Worthy TikTok Campaign Ideas Checklist

2 [Simplified Mode] Create a Lead Generation Campaign in your TikTok Ads Manager 11

  1. Log in to your TikTok Ads Manager account. Hit “Log in with TikTok”.
  2. Next, click “Campaigns” and then “Create”.
  3. Under “Demographics”, choose the appropriate gender, age, and language.
  4. Select the gender profile of your targeted audience.
  5. Select the age range of your targeted audience.
  6. Search and add the languages based on the location of your targeted audience.
  7. Under “Interest & Behavior”, include the following interests and people who have interacted with videos.
  8. Click “Continue” to proceed.
  9. Next, set a budget and schedule.
  10. Schedule a date range for your ad to run.
  11. Click “Continue” to proceed.

3 Upload video(s) 1

  1. Upload a new or use an existing video.

4 Create an instant form 7

  1. Enter your ad name, display name, and text.
  2. Enter the ad name for your campaign.
  3. Enter a display name.
  4. Enter text or description of your ad.
  5. Next, choose a call-to-action button.
  6. Next, click the box below to allow the add performance to be displayed in the TikTok For Business Creative Center.
  7. Create the instant form by clicking “Create”.

5 Preview and post creatives

6 [Custom Mode] Customize a TikTok lead generation campaign 15

  1. Log in to your TikTok Ads Manager account. Hit “Log in with TikTok”.
  2. Next, click “Campaigns” and then “Create”.
  3. Click “Custom mode”.
  4. Next, confirm that you will be switching from simplified to custom mode.
  5. Under “Campaign”, select “Lead Generation” as your advertising objective.
  6. Click “Continue” to proceed.
  7. Next, name your ad group and select a placement setting.
  8. Next, switch on “Automated creative optimization”.
  9. Under “Targeting”, you have the choice to either select “Custom targeting” or “Automatic targeting”. If you choose “Custom targeting”, expand all the sections below and input the relevant information under “Demographics”, “Audience”, “Interests & Behaviors”, “Device”, and “Targeting expansion”.
  10. Next, enter your Ad details under “Ad”.
  11. Next, add a call-to-action to your destination page. Click “Customize call to action text”.
  12. Next, click “Edit”.
  13. Next, click “View selected text”.
  14. Next, select text options and click “Confirm”.
  15. Next, tick the box to allow the added performance metrics to be displayed in the TikTok For Business Creative Center.

7 Customize instant form 6

  1. Under the call-to-action section, you will be required to create an instant form. Click “Create” under “Instant form”.
  2. Choose either an advanced form or a classic form. Click “Confirm” to proceed. By this step, it is recommended to select an advanced form to collect more user information.
  3. Next, you will be required to key in all the information required to set up your form according to your needs.
  4. Click on the pencil icon to rename the form.
  5. Expand all sections to input all the relevant information and questions.
  6. Click “Complete”.

8 Option to track your ad events

The document 29 pages

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Up next · SOP-234 How to prepare Tiktok Ads campaign report Set up and customize Tiktok ad campaign reports for your clients Unlock to read