Goal
Create a new TikTok brand awareness campaign in simplified or custom mode
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SOP-231
How to launch Tiktok Brand awareness campaign
Set up brand awareness campaign to expand reach and engagement for your business
Type
SOPs · PDF
Execution time
10 – 20 minutes
Last updated
29 March 2024
Who does this
The business owner/manager or the person/agency digital marketer
Length
22 pages
Ideal outcome
High reach and engagement from your new TikTok brand awareness campaign
Why it matters
TikTok has been one of the world’s most downloaded apps in recent years. It is an effective way to engage with a wider audience (more than 150 countries). TikTok has a variety of ad formats and templates for you to choose from and enhance your brand awareness
Before you start
You will need to have a TikTok Ads Manager account before creating a TikTok campaign. Refer to SOP 229 (web version): How to set up a TikTok Ads Manager account if you do not have one
Key steps 27 steps
What is inside 32 headings
1 Click-Worthy TikTok Campaign Ideas Checklist
2 [Simplified Mode] Set up a brand awareness campaign in TikTok Ads Manager 14
- Log in to your TikTok Ads Manager account. Hit “Log in with TikTok”.
- Next, click “Campaigns” and then “Create”.
- For a brand awareness campaign, select “traffic” as your advertising goal in the simplified mode. Click “Continue” to proceed to the next step. For a custom mode, please refer directly to “[Custom Mode] Customize a TikTok brand awareness campaign”.
- To customize your audience pool, you could add specific information to your campaign based on your targeted audience’s demographics and interest & behavior. Click each section to expand.
- Under “Demographics”, choose the appropriate gender, age, and language.
- Select the gender profile of your targeted audience.
- Select the age range of your targeted audience.
- Search and add the languages based on the location of your targeted audience.
- Under “Interest & Behavior”, include the following interests and people who have carried out interactions with videos.
- Next, it is recommended to select TikTok as your placement. You may also choose to add additional placement to show your ads apart from TikTok. Click “Additional placement” and select the most relevant placement for your ad.
- Click “Continue” to proceed.
- Next, set a “Daily budget” and schedule. Your budget will also determine your bid strategy.
- Schedule a date range for your ad to run.
- Click “Continue” to proceed.
3 Upload video(s)
4 Preview and post creatives
5 [Custom Mode] Customize a TikTok brand awareness campaign 13
- Log in to your TikTok Ads Manager account. Hit “Log in with TikTok”.
- Next, click “Campaigns” and then “Create”.
- Click “Custom mode”.
- Next, confirm that you will be switching from simplified to custom mode.
- Under “Campaign”, select “Reach” as your advertising objective.
- Click “Continue” to proceed.
- Next, name your ad group and select a placement setting.
- You have the option to select a few advanced settings. Switch on all of the below such as “User comment”, “Video download”, and “Video sharing”.
- Next, under “Targeting”, expand all sections and input the relevant information such as “Demographics”, “Audience”, “Interests & Behaviors”, and “Device”.
- Next, under “Content exclusions”, click “Edit”.
- Choose either “Full inventory” or “Standard inventory” and then click “Save”.
- Next, set your bidding “Frequency cap” and “Bid control (Optional)”.
- Next, enter your Ad details under “Ad”.
The document 22 pages
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