How to launch sales campaign in Facebook and Instagram

Step-by-step guide to launch a sales campaign on both Facebook and Instagram

Campaign Launch Social Instagram

Type SOPs · PDF

Execution time 1-2h

Last updated 29 March 2024

Who does this The person responsible for Paid Advertising

Length 31 pages

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Details

Reference: SOP-226
Section: SOPs
Format: PDF
Tagged: Tags Social
Platform Instagram
Topics Campaign Launch

Ideal outcome

Your sales campaign runs on both Facebook and Instagram

Why it matters

A sales campaign advertisement on both Facebook and Instagram could increase revenue and brand awareness

Before you start

• You need a Meta Ads Account and a Business Page. If you don’t have one, you can follow SOP 010 (web version) – Create a Facebook Ads Account using Business Manager. • You need to have the Meta pixel on your website if your performance

Key steps 8 steps

1 Log into your Ads Manager guided creation panel here.
2 If you’re managing multiple Ad Accounts and Business Managers, ensure you’ve selected the right ones on the top header.
3 To choose a campaign, you can do the following based on your experience.
4 Name your campaign according to your naming convention. You must declare whether your ads are related to credit, employment, housing, social issues, elections, or politics.
5 Scroll down to the furthest and see ‘Campaign bid strategy.’ Click on the drop-down button.
6 Scroll down to the furthest and see ‘Ad scheduling’. Hover over the right to reveal the hidden ‘Edit’ icon.
7 At the top of your dashboard, click on the ‘Review’ tab to review your entire campaign setup.
8 After you’re satisfied, click ‘Publish’ at the bottom right to submit it for Meta’s review.

What is inside 14 headings

1 Setting up a Campaign 8

Log into your Ads Manager guided creation panel here.
If you’re managing multiple Ad Accounts and Business Managers, ensure you’ve selected the right ones on the top header.
Graphical user interface, application Description automatically generated03▸ Click the ‘+ Create’ button under the ‘Campaigns’ tab:
To choose a campaign, you can do the following based on your experience.
Name your campaign according to your naming convention. You must declare whether your ads are related to credit, employment, housing, social issues, elections, or politics.
Scroll down to the furthest and see ‘Campaign bid strategy.’ Click on the drop-down button.
Scroll down to the furthest and see ‘Ad scheduling’. Hover over the right to reveal the hidden ‘Edit’ icon.
Screen Recording 2023-02-13 at 12.01.02 PM08▸ Check the box ‘Run ads on schedule’ and wait until you see the green mark to ensure all edits are saved. Then click ‘Next’.

2 Setting up an Ad Set

3 Setting up Ads

4 Activate your sales campaign 2

At the top of your dashboard, click on the ‘Review’ tab to review your entire campaign setup.
After you’re satisfied, click ‘Publish’ at the bottom right to submit it for Meta’s review.

The document 31 pages

The file is locked

It comes with the SOP Library.