Goal
Create a new TikTok ad campaign report
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SOP-234
How to prepare Tiktok Ads campaign report
Set up and customize Tiktok ad campaign reports for your clients
Type
SOPs · PDF
Execution time
10 – 20 minutes
Last updated
29 March 2024
Who does this
The business owner/manager or the person/agency digital marketer
Length
9 pages
Ideal outcome
You successfully created a new TikTok ad campaign report that you can customize and manage it
Why it matters
Reports help you view, organize, and analyze your data. Large amounts of data can be easily put into tables and charts, to better help you visualize your results and spot meaningful patterns and trends
Before you start
You will need to have a TikTok Ads Manager account before creating a TikTok ad campaign report. Refer to SOP 229 (web version): How to set up a TikTok Ads Manager account if you do not have one. You will also need to have existing ads to generate the reports on your TikTok Ads Manager account. If you are new to ad or campaign creations, you can refer to SOP 231 (web version): How to create a TikTok brand awareness campaign; SOP 232 (web version): How to launch a TikTok lead generation campaign; SOP 233 (web version): How to launch a TikTok sales conversion campaign; SOP 230 (web version): How to set up TikTok Spark Ads
Key steps 19 steps
What is inside 23 headings
1 Create a TikTok Ad campaign report in TikTok Ads Manager 2
- Log in to your TikTok Ads Manager account. Hit “Log in with TikTok” on your browser.
- Click the “Reporting” button at the top of your TikTok Ads Manager dashboard and then click “Create”.
2 Custom design your report 6
- Create a “Custom Report” under “Reporting”.
- Opening the “Custom Report” page will show you a list of Dimensions and Metrics found on the left.
- Toggle the options and select the preferred dimensions and metrics you wish to display in your report. Once selected, they will automatically be shown on the screen. An example is shown below.
- With your chosen ad, select the time range for your data in the top right corner. You can select the data from yesterday, the last 7 days, or the last 30 days, or enter a custom date.
- In addition to a simple pivot table, you can view your report through a trend line alternatively. Open the “Pivot table” drop-down menu and select the “Trend line”.
- To save your report, click the “Save” button, name your report, and proceed to “Generate and share your report”.
3 Generate a report from a template 6
- Create a report from a template.
- Click “Reporting” in your TikTok Ads Manager dashboard.
- Click “Create”.
- Select “From Template”.
- Choose between “Ad Group Performance” or “Ad Performance”.
- Select your time range.
4 Generate and share your report 5
- Type in your report name.
- Set the frequency of the scheduled running.
- Enter email(s) to receive the report. By keying in more than one email, your TikTok Ads Manager account will share the report with others.
- Choose either an “xlsx” or “csv” format.
- Click “Save”.
The document 9 pages
The file is locked
It comes with the SOP Library.
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