Ideal outcome
The end-user receives a comprehensive audit that lets them know the state of a specific webpage is in, along with specific action steps on what to do next
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SOP-002
Perform an on-page SEO audit on a page
Execute a comprehensive SEO audit on any webpage within any site that clearly defines what’s working, what’s not, and action steps on what to work on first
Type
SOPs · PDF
Execution time
1-2 hours
Last updated
17 October 2024
Who does this
The person responsible for SEO, or client relationships, at your company. A freelancer or VA
Length
25 pages
Comes with
From Leads to Sales: Funnel Building 101
Why it matters
In order to fully optimize a web page for more organic traffic from search engines
Before you start
For some optional steps in this SOP, you will require access to the website’s Google Tag Manager container installed on the site
Key steps 23 steps
What is inside 29 headings
1 Environment Setup
2 Learn How This SOP Works 3
- For all of the questions below, you will need to record your answer in the Template 001: SEO Audit Worksheet (web version)
- Each question in this SOP includes a detailed description of how to test and answer.
- The audit will be complete when all the questions in the spreadsheet are answered.
3 On-Page Optimization Audit 6
- Check the page URL
- Is the primary keyword in the URL?
- Check on-page elements
- Check keywords in the body copy
- Check links on the page
- Optimize for recency and UX signals
4 Technical Optimization Audit 9
- Is the page indexed?
- Does the page pass the Chrome Lighthouse audit?
- Is the page URL free of redirect issues?
- [Optional] Is Google Analytics properly tracking sessions on the page?
- If there are ads on the page, are they user-friendly?
- Is the website’s sitemap up-to-date and submitted to search engines?
- Is the robots.txt file properly set up to guide search engine crawlers effectively?
- Is the website using HTTPS to secure user data?
- [Optional] Are 404 error pages optimized to guide lost users back to useful resources?
5 Off-Page Optimization Audit 6
- Do the backlinks come from trustworthy sites?
- Are the backlinks from contextually relevant sites?
- Are the backlinks from sites regularly updated with fresh content?
- Are most backlinks 'dofollow' links that pass SEO value to your site?
- Are the backlinks NOT going through redirect chains?
- Is anchor text distribution natural?
The document 25 pages
The file is locked
It comes with From Leads to Sales: Funnel Building 101, or with the full library.
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