Goal
To add Google Tag Manager to a WordPress site
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SOP-004
Add Google Tag Manager to a WordPress Site
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly
Type
SOPs · PDF
Execution time
10-15 minutes
Last updated
09 June 2025
Who does this
The person responsible for website management or analytics
Length
14 pages
Comes with
2 DAY GEN AI ENGINEERING MASTERMIND
Ideal outcome
Google Tag Manager is properly installed without any technical issues
Why it matters
Google Tag Manager is a great tool to add and manage multiple pixels and tracking codes without needing to edit the code of a site
Before you start
This exact process only applies to WordPress sites
Key steps 34 steps
What is inside 37 headings
1 Environment setup 8
- Download the Google Tag Assistant Companion (Free).
- To sign up for Google Tag Manager (Free), you’ll need to log in to your Google account.
- If this is your first time creating a Google Tag Manager Account, you’ll be redirected to the account creation page.
- Fill in the following information:
- Once finished. Click “Create”.
- You’ll see a Google Tag Manager Terms of Service pop-up. Select the checkbox and click “Yes”.
- You will see the code for installing Google Tag Manager. Ignore this since you won’t be manually adding code to your WordPress site. Click “OK”.
- Click on "Submit" > "Publish" > Continue to publish your Google Tag Manager container and that’s it!
2 Install and configure the Google Tag Manager WordPress plugin 14
- Log into your WordPress site.
- In the WordPress sidebar, go to "Plugins" > "Add New".
- Enter “Google Tag Manager for WordPress” in the search box.
- Install the GTM4WP plugin (the image may vary).
- To activate the plugin, go to the WordPress sidebar and click "Settings" > "Google Tag Manager".
- Paste your Google Tag Manager ID (the one you got from the Google Tag Manager dashboard) in the available field.
- The plugin offers several ways to install the container code on your site. Before you implement any of these, we recommend you create a backup of your site.
- Copy the PHP code provided by the plugin and click on “Save Changes”.
- In the WordPress sidebar, go to "Appearance" > "Theme Editor".
- Make sure that you are editing the theme that you currently have installed on your site (you can go to "Appearance" > "Themes" to check the name of the theme you are using).
- Select the “Theme Header” template from the list on the right.
- This template is different depending on the theme that you have installed. However, you will always be able to find an opening <body> tag in the code.
- Paste the PHP code provided by the plugin right below the opening <body> tag.
- Click on “Update File”.
3 QA your installation 12
- Open your website homepage using Chrome.
- Right-click on the page and select "View Page Source".
- Press Ctrl + F (or Command + F on Mac) and search for your GTM ID (e.g., GTM-XXXXXX).
- If you do not see the GTM ID in the source code:
- Go to Google Tag Manager and open your container.
- Click the "Preview" button in the top right.
- Enter your website URL in the pop-up window and click "Connect".
- A new window will open showing your site with a debug console at the bottom.
- Install and open the Google Tag Assistant Companion icon on your browser.
- Click on “Add domain”.
- Enter your website URL, click “Connect” and reload the page.
- If successful, a message saying Tag Assistant Connected will appear.
The document 14 pages
The file is locked
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