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SOP-066

How to add Google Tag Manager to a Squarespace Website

Add Google Tag Manager to a Squarespace website and unlock a whole new world of tools and features to power up your website,

Type SOPs · PDF
Execution time ~5-10 minutes
Last updated 25 July 2024
Who does this The person responsible for website management or analytics
Length 8 pages

Goal

To add Google Tag Manager to a Squarespace sit e

Ideal outcome

Google Tag Manager is properly installed without any technical issues

Why it matters

Google Tag Manager is a great tool to add and manage multiple pixels and tracking codes without needing to edit the code of a site

Before you start

This works for all Squarespace plans, except the “Personal” plan

Key steps 20 steps

What is inside 26 headings

1 Environment Setup 1

  1. Get the Google Tag Assistant Companion (Free).

2 Grab your Google Tag Manager container code

3 If you don’t have a Google Tag Manager account yet: 6

  1. Sign up for Google Tag Manager (Free):
  2. You’ll need to log in to your Google account.
  3. Under “Where to Use Container”, select “Web”
  4. Accept the terms and conditions.
  5. Copy the first snippet of code, you will need it for the next chapter.
  6. Once, you are in your Workspace, click on Submit > Publish > Continue to publish your Google Tag Manager container:

4 If you already have a Google Tag Manager account: 4

  1. Login to your Google Tag Manager account;
  2. On the top header click “Admin” → “Install Google Tag Manager”
  3. Copy the first snippet of code, you will need it in the next chapter.
  4. Below the first snippet of code, you will have a second one, copy that code as well, you will also need it for the next chapter.

5 Adding Google Tag Manager to your Squarespace site 5

  1. Log in to your Squarespace account here;
  2. Select the website to which you want to add Google Tag Manager:
  3. On the sidebar click “Settings” → “Advanced” → “Code Injection”
  4. Paste the code snippets you got from Google Tag Manager, according to the picture below:
  5. At the top of the page, click “Save”:

6 QA-ing your installation 4

  1. Open your website homepage using Chrome.
  2. Click on the Tag Assistant Companion Chrome Extension in your browser.
  3. Click on “Add domain”
  4. Check if the Tag Assistant is connected to your site. You should be able to see the below pop-up on your site when it is connected:

The document 8 pages

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Up next · SOP-067 How to add Google Analytics to a Shopify Store Add Google Analytics to a Shopify store or verify that it is working properly. Understand how your visitors are behaving inside your website Unlock to read