Goal
Optimizing each page and blog post on your website to be easily found on search engines
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SOP-018
Perform on-page optimization on a WordPress post with Yoast
Use Yoast to optimize each page and blog post on your website to be easily found on search engines
Type
SOPs · PDF
Last updated
25 March 2024
Who does this
You, your SEO specialist, your VA, your content manager or content writer (if they also upload the page content and/or blog posts), or an agency you have hired for your digital marketing needs
Length
10 pages
Comes with
From Leads to Sales: Funnel Building 101
Ideal outcome
Every page and blog post on your website will be properly optimized - ergo, users will find them when searching for businesses similar to yours
Why it matters
On-page optimization is one of the three pillars of SEO (along with off-page optimization and technical optimization). Together, they help businesses make themselves noticed on search engines (thus, they help increase the number of organic site visits and, consequently, the number of conversions)
Before you start
The exact steps described in this SOP will only work on self-hosted WordPress websites. Other Content Management Systems (CMSs) do not have the Yoast SEO plugin. Although it might use the same principles, the steps and methods needed to perform on-page optimization may differ
Key steps 19 steps
What is inside 24 headings
1 Environment Setup 2
- Set up your WordPress site and install the Yoast SEO plugin following SOP 008 (web version)
- Make sure you have performed your keyword research and mapping following SOP 011 (web version).
2 Before starting: pre-optimization steps 3
- Based on your keyword research and mapping spreadsheet, select the keyword and searcher intent you want to use for the page or blog post you want to optimize.
- Remember: In general, you want to make sure each page targets only one searcher intent (or a “bucket” in the keyword mapping spreadsheet you have worked on).
- Write the content of the page or blog post without optimizing it for the target keyword. It’s better to write the content without worrying about the optimization process or the keywords you need to use. This way, you will be able to produce content that’s more natural, focused on the users, rather than the search engines.
3 Optimize the meta data 5
- Start by optimizing the page title with your chosen keyword.
- In the ‘SEO Title’ box, remove the Yoast default ‘title’ and ‘page’ format labeled ‘Title’ and ‘Page.’
- Optimize the title in the ‘SEO title’ box. Here’s how to do this:
- Optimize the URL slug:
- Optimize the meta description.
4 Optimize the content in the body of the page. 7
- Try to include the keyword in the h1 heading, but do not force this. Again, it is far better to publish natural, rather than keyword-stuffed content.
- Try to include some of your target keywords in the first 100 words of the page or blog post.
- It will also be beneficial to have H2 and/or H3 subheadings in your page or blog posts for easier reading.
- In general, avoid including the exact target keyword more than 3-4 times/page.
- Include internal links to other pages within your domain.
- Include external links to other domains.
- Try to include rich content.
5 Optimize the images in your post or page. 2
- Rename the image you want to upload into your page or blog title with a descriptive name. For example, “img17348.png” is not a descriptive name, but “microphone-used-in-sound-recording,jpg” is a descriptive name.
- Include descriptive ALT text for each of the images you upload into your page or blog post.
The document 10 pages
The file is locked
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