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SOP-107

Perform on-page optimization on a WordPress post with RankMath

Use RankMath to optimize each page and blog post on your website to be easily found on search engines

WordPress Optimization SEO Lead Generation
Type SOPs · PDF
Last updated 27 March 2024
Who does this You, your SEO specialist, your VA, your content manager or content writer (if they also upload the page content and/or blog posts), or an agency you have hired for your digital marketing needs
Length 9 pages
Comes with From Leads to Sales: Funnel Building 101
Unlock the library ₹ 6,999.00 ₹ 3,999.00

Goal

Optimizing each page and blog post on your website to be easily found on search engines

Ideal outcome

Every page and blog post on your website will be properly optimized - ergo, users will find them when searching for businesses similar to yours

Why it matters

On-page optimization is one of the three pillars of SEO (along with off-page optimization and technical optimization). Together, they help businesses make themselves noticed on search engines (thus, they help increase the number of organic site visits and, consequently, the number of conversions)

Before you start

The exact steps described in this SOP will only work on self-hosted WordPress websites. Other Content Management Systems (CMSs) do not have the Rankmath plugin. Although it might use the same principles, the steps and methods needed to perform on-page optimization may differ

Key steps 11 steps

What is inside 15 headings

1 Environment Setup

2 Before starting: pre-optimization steps

3 Optimize the meta data 3

  1. Start by optimizing the page title with your chosen keyword.
  2. Optimize the meta description.
  3. Optimize the permalink or URL slug.

4 Optimize the content in the body of the page. 8

  1. Try to include your keyword in the h1 heading, but do not force this. Again, it is far better to publish natural, rather than keyword-stuffed content.
  2. Make sure your page or blog post has an h1, but remember that there should be only one h1, and it should be above the fold. Typically, your h1 will be the actual title of the blog post or page.
  3. Same as with the metadata optimization, focus on creating an attractive, compelling h1, rather than something that feels built exclusively for Google’s crawlers.You can use the CoSchedule’s Headline Analyzer to analyze your headline.
  4. Optimize the content in the body of the page.
  5. Optimize the images in your post or page.
  6. Include internal links to other pages within your domain.
  7. Include external links to other domains.
  8. Try to include rich content.

The document 9 pages

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Up next · SOP-108 Installing the LinkedIn pixel on your site Add the LinkedIn pixel to your site in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads Unlock to read