Installing the LinkedIn pixel on your site

Before you start

You’ll need access to an active LinkedIn Ad account. Also, you’ll need access to Google Tag Manager (GTM) that was set up on your website. If you don’t have a LinkedIn Ad account, sign up here. If you haven’t set up Google Tag Manager, refer to the following SOPs: • SOP 004 (web version) to Set up Google Tag Manager on WordPress • SOP 065 (web version) to Set up Google Tag Manager on Shopify • SOP 066 (web version) to Set up Google Tag Manager on Squarespace

Key steps 26 steps

1. 1 Sign in to LinkedIn Campaign Manager with your login details.
2. 2 Select your ad account.
3. 3 Under the left navigation menu, click ‘Analyze’ and select ‘Insight Tag’.
4. 4 If you are new to this, click ‘Create Insight Tag’ to proceed.
5. 5 Next, it is recommended to click the option ‘I will use a tag manager’ so there is no doubt about your code being removed from your website.
6. 6 Click on the LinkedIn partner ID (AKA, the Insight Tag ID). This will automatically copy the ID.
7. 7 Sign in to Google Tag Manager (GTM). This should be the same GTM account used to set up your website. You should see your website listed under Container Name.
8. 8 Click the container where you want to add the LinkedIn pixel.
9. 9 Create a new tag. A tag is a piece of information/code that you add to your website. In this case, we’re adding the LinkedIn Pixel.
10. 10 Rename your tag and choose a tag type
11. 11 Click on the box as illustrated below to discover the new LinkedIn InsightTag 2.0:
12. 12 Search for ‘LinkedIn’ in the top right and select the LinkedIn InsightTag 2.0.
13. 13 Click ‘Add to workspace’.
14. 14 Click ‘Add’.
15. 15 You will be directed to a page to paste the LinkedIn Partner ID (which you have copied from LinkedIn previously) into the Insight Tag ID field.
16. 16 Once you’ve set up the tag configuration. Scroll down and click on the Trigger icon to select a trigger. Here, you’ll define where and how the LinkedIn Pixel will fire.
17. 17 Select All Pages. This tells GTM to fire the LinkedIn Pixel on all pages. Alternatively, you can create a custom trigger with the '+' on the right top.
18. 18 Save this new tag that you’ve just created.
19. 19 By now, you’ll be taken back to the GTM dashboard. Check if the LinkedIn Pixel is added and hit the submit button.
20. 20 Name this change you’re about to make.
21. 21 Write a description for this change.
22. 22 Double check that the LinkedIn Pixel is in the 'Workspace Changes'.
23. 23 Hit 'Publish' once everything checks out.
24. 24 Add LinkedIn Insight Tag Checker extension by the B2B House to your chrome.
25. 25 Visit the website you have dedicated to install the LinkedIn Pixel, click the pinned extension followed by ‘Inspect’.
26. 26 Ensure that the Linkedin Partner ID is correct before clicking ‘OK’ and you ‘re done!

What is inside 30 headings

The document 14 pages

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