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SOP-110

Install TikTok pixel on your site

Add the TikTok pixel to your site in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads

Setup & Install Tracking TikTok Analytics
Type SOPs · PDF
Execution time 10-20 minutes
Last updated 21 June 2024
Who does this The person responsible for website management, analytics, or paid advertising
Length 16 pages
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Goal

To add the TikTok tracking pixel to your site

Ideal outcome

The TikTok pixel is properly installed without any technical issues

Why it matters

The TikTok Pixel allows you to track visitors who come from your TikTok ad campaigns. You can also track website visitor actions, like 'Pageviews' or 'Purchases' and create audience segments to retarget them

Before you start

You’ll need access to an active TikTok for Business account. Also, you’ll need access to Google Tag Manager (GTM) that was set up on your website. If you don’t have a TikTok For Business account, sign up here. If you haven’t set up Google Tag Manager, refer to the following SOPs: • SOP 004 (web version) to Set up Google Tag Manager on WordPress • SOP 065 (web version) to Set up Google Tag Manager on Shopify • SOP 066 (web version) to Set up Google Tag Manager on Squarespace

Key steps 22 steps

What is inside 26 headings

1 Environment Setup 2

  1. Open a new browser window with your TikTok and Google Tag Manager account signed in.
  2. Download the TikTok Pixel helper

2 Install TikTok Pixel via Google Tag Manager 13

  1. Sign in to TikTok for Business.
  2. Once signed in. Head to Events manager by clicking "Tools" followed by "Events".
  3. Click "Manage" under Web Event.
  4. Click on the "Create pixel" button. A pop up will appear:
  5. Select "Partner setup".
  6. Select "Google Tag Manager" as your TikTok partner and follow through the setup guide:
  7. Your Google Tag Manager details will be automatically populated. Make sure you are selecting the correct Account and Container, if so click "Next".
  8. Next, name your pixel.
  9. Choose the correct container:
  10. Select "Set up with Event builder".
  11. Next, click "Publish" and continue setup.
  12. By now, you should be able to see a new tag in your GTM account:
  13. Next, switch on all configurations.

3 Create a Page View event 4

  1. Click "Launch Event Builder" under step 5 "Set up events". You will be directed to a new tab.
  2. Add your website URL and select an event type.
  3. Select a tracking method and remember to click "Save".
  4. Additional set ups

4 Verifying the TikTok and Event Pixels are installed correctly 3

  1. Head over to your website after 30 mins and refresh a couple of times for the event pixel to kick in.
  2. Click the "TikTok Pixel" helper in your Google Chrome toolbar, you should see both the TikTok and Event pixels are now tracked.
  3. Now head back to TikTok's Event Manager and you’ll see the page view metrics are now tracked.

The document 16 pages

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