Goal
To add the Snapchat pixel to your site
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SOP-111
Installing the SnapChat pixel on your site
Add the Snapchat pixel to your site in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads
Type
SOPs · PDF
Execution time
10-20 minutes
Last updated
28 March 2024
Who does this
The person responsible for website management, analytics, or paid advertising
Length
17 pages
Ideal outcome
The Snapchat pixel is properly installed without any technical issues
Why it matters
Snapchat Pixel allows you to drive direct response
Before you start
You’ll need access to an active Snapchat Ad account. Also, you’ll need access to Google Tag Manager (GTM) that was set up on your website.If you don’t have a Snapchat Ad account, sign up here. If you haven’t set up Google Tag Manager, refer to the following SOPs: • SOP 004 (web version) to Set up Google Tag Manager on WordPress • SOP 065 (web version) to Set up Google Tag Manager on Shopify • SOP 066 (web version) to Set up Google Tag Manager on Squarespace
Key steps 31 steps
What is inside 36 headings
1 Environment Setup 2
- Open a new Chrome window with your Snapchat Ad and Google Tag Manager account signed in.
- Download Snapchat Pixel helper.
2 Generate Snapchat Pixel 5
- Sign in to Snap Ads Manager.
- Select the menu in the top left corner and click “Events Manager”.
- Click 'New Event Source' and select 'Create Snap Pixel.'
- Confirm Pixel creation.
- Refresh the page and you will see the new Pixel created.
3 Copy Snap Pixel ID 4
- In “Events Manager”, click “Setup Snap Pixel”.
- Select “Partner Integration” then click “Continue”.
- Copy the Snap Pixel ID and paste it in a notepad or text editor where you can access it later.
- Click “Done”.
4 Add Snapchat Pixel via Google Tag Manager 18
- Sign in to Google Tag Manager (GTM). This should be the same GTM account used to set up your website. You should see your website listed under Container Name.
- Click the container where you want to add the Snapchat Pixel.
- Then select “Templates” and click “Search Gallery”.
- Search for “Snap” and select “Snap Pixel by Snapchat”.
- Add Snap Pixel to workspace.
- A confirmation message will pop up, click “Add”.
- Head back to the Google Tag Manager dashboard by clicking “Overview”, then click “New tag”.
- Rename the tag then click the tag icon.
- Search for “Snap” in the top right corner and select “Snap Pixel”.
- Paste the Snap Pixel ID (which you saved in a notepad or text editor earlier) into the Pixel ID field and click “Save”.
- Now click the trigger icon.
- Select All Pages. This tells GTM to fire the Snap Pixel on all pages. Alternatively, you can create a custom trigger with the “+” on the right top.
- Save this new tag that you’ve just created.
- Now in the Google Tag Manager dashboard. Check if the Snap Pixels are added and hit the submit button.
- Name this change you’re about to make.
- Write a description for this change.
- Double check that the Snap Pixel is in the “Workspace Changes”.
- Hit “Publish” once everything checks out.
5 Verifying the Snapchat Pixel is installed correctly 2
- Head over to your website where the Snap Pixel is implemented.
- Click the Snap Pixel helper In your Google Chrome toolbar, you should see the snap pixel is now firing.
The document 17 pages
The file is locked
It comes with the SOP Library.
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