Verifying ownership of your domain in Meta Business Suite

Update necessary for iOS 14. Follow a simple method to verify ownership of a domain so you can keep running ads smoothly

Operations Facebook

Type SOPs · PDF

Execution time ~5-10 minutes

Last updated 14 April 2025

Who does this The person responsible for Meta ads

Length 8 pages

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Details

Reference: SOP-097
Section: SOPs
Format: PDF
Tagged: Tags Operations
Platform Facebook

Goal

Verifying your domain in Meta Business Suite

Ideal outcome

Meta is able to correctly verify ownership of your site

Why it matters

With the introduction of Apple's iOS 14, Meta implemented Aggregated Event Measurement, limiting advertisers to 8 conversion events per domain. Verifying your domain is a

Before you start

to configure and prioritize these events, ensuring your ads are optimized effectively

Key steps 8 steps

1 Go to your Meta Business Suite dashboard and click on the account you want to work on.
2 Click on the gear icon or "Settings" > Under “Brand Safety”, click “Domains”. If this is your first time verifying a domain for this account, you’ll need to click "+ Add" the domain.
3 Next, click “ Create a domain” to add a new domain to this business account.
4 Key in the URL and click "Add". You will now be led to a page to verify your domain.
5 On your domain page, select "Update the DNS TXT record with your domain registrar" as the method to verify your domain. Copy the TXT verification record provided by Meta.
6 Now, go to your domain registrar dashboard or admin panel. In some registrars, this is under a “Domains” or “Manage domains” menu or link.
7 Next, create a new custom record. This will look slightly different depending on your registrar, but these are the general steps.
8 Once you’ve added your record, go back to Meta Business Suite and click “verify domain”.

What is inside 10 headings

1 Add your domain to Meta Business Suite 4

Go to your Meta Business Suite dashboard and click on the account you want to work on.
Click on the gear icon or "Settings" > Under “Brand Safety”, click “Domains”. If this is your first time verifying a domain for this account, you’ll need to click "+ Add" the domain.
Next, click “ Create a domain” to add a new domain to this business account.
Key in the URL and click "Add". You will now be led to a page to verify your domain.

2 DNS verification 4

On your domain page, select "Update the DNS TXT record with your domain registrar" as the method to verify your domain. Copy the TXT verification record provided by Meta.
Now, go to your domain registrar dashboard or admin panel. In some registrars, this is under a “Domains” or “Manage domains” menu or link.
Next, create a new custom record. This will look slightly different depending on your registrar, but these are the general steps.
Once you’ve added your record, go back to Meta Business Suite and click “verify domain”.

The document 8 pages

The file is locked

It comes with the SOP Library.