Grant Access to Facebook/Meta Business Manager Properly and securely assign and revoke employees, freelancers, and partners access to a Facebook Asset and have full control over who has access to what.
To grant Meta Business Suite access to agency, contractor, or employees so they can help manage your Facebook or Instagram page or ads
Ideal outcome
Your agency, contractor, or employees will have access (but not ownership) to your Meta Business Suite account
Why it matters
If your assets aren’t properly accounted for and managed, you can easily lose track who has access to what
Before you start
• You need a Meta Business Suite account. If you don’t have one yet (or have not heard of Business Manager), you can follow the “Create a Meta Business Suite Account” chapter of SOP 010 (web version); • This guide will also need your Facebook page and Ads Manager to be managed by a Meta Business Suite account, NOT from a personal account. If you haven’t done so, please refer to SOP 114 (web version) to migrate Meta Assets from personal to Meta Business Suite
Key steps
32 steps
What is inside
37 headings
1Migrating Facebook Page and Ads Manager from a personal account to Business Manager14
Log in to your Meta Business Suite account here.
On the sidebar, click on the gear icon or “Settings” → “Pages” under Accounts→ “+Add”.
Select "Add an existing Facebook Page".
Search for your page’s name or paste your page URL → Click “Next”. If the Facebook page is connected to Instagram (this is recommended), you must add both together.
Confirm who has full access before clicking "Next" to proceed.
Finally, tick the box below to agree to Meta's policies and terms related to your business portfolio and click "Add Page and Instagram". You will be asked to log in to the business's Instagram account.
That’s it! You’ve added your Facebook/Instagram page to your Meta Business Suite. Your request is immediately approved if you are already an Admin of the page.
Log in to your Meta Business Suite account here.
On the sidebar, click on the gear icon or "Settings"→ “Ad Accounts” under Accounts → “+ Add”.
Select "Add an existing ad account".
Next, you’ll find a field prompting you to enter your “Ad account ID”.
You can find your Ad account ID by opening “Ads Manager” and clicking on the top-left dropdown. Copy that Ad account ID over to that field and click “Next”.
Confirm the Ad account ID and tick the box below to agree to Meta's terms and policies. Click "Add ad account".
That’s it! Click "Done", and you’ve claimed your Ad Account. Note that once it is claimed, you cannot remove the ad account from the business portfolio.
2Jump to the section of this SOP that fits your needs
3Granting Meta Business Suite access to an agency or contractor7
Head to your Meta Business Suite account here. If you have several accounts, select the relevant one.
Click on the gear icon → “Partners” under Users → “Add”.
Select "Give a partner access to your assets".
Enter your partner’s business ID (your partner needs to provide you with this) → “Next”.
Next, go to "Settings" → "Ad accounts" under Accounts → "Assign partner".
Enter the partner's business ID again and toggle on "Full control" of the ad account. Click "Assign" to proceed.
That’s it! You’ve successfully given access to your assets to your partner’s Meta Business Suite account, who can now assign the same permissions that you’ve set to other team members.
4Granting Meta Business Suite access to a personal account7
Head to your Meta Business Suite account here. If you have several accounts, select the relevant one.
Click on the gear icon or "Settings" → "People" under Users → “Invite people”.
Enter the email address of the person to whom you want to give access (ideally, their work email; it doesn’t need to be the email associated with their personal Facebook account). Make sure you are assigning the right roles, and click “Next”. Toggle on "Temporary access" if required.
Next, assign access, either partially or full control. If you would like the person to manage financial information, click "View advanced options" and click “Next”.
Next, assign all assets and set assigned permissions, either partially or full control. Click "Next" to proceed.
Finally, review the invitation before clicking "Send Invitation".
That’s it! Your employee will receive a confirmation email that they can use to connect their own account. You might want to send your employee the instructions below.
5Employee’s Instructions4
Your employee will receive an email containing the confirmation link a few minutes after you’ve sent the invite.
Open the email → Click “Get Started”.
Add your name and click “Continue”.
Log in to your personal Facebook account, and that’s it! The Meta Business Suite account and its assets are now shared!