Goal
To track your Twitter Ads conversions from inside the platform
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SOP-095
Setting up Twitter Conversion Tracking
Twitter Conversion tracking has never been made this easy, this SOP covers all the steps and tools you need to set up or audit Twitter tracking in 15 minutes
Type
SOPs · PDF
Execution time
30 minutes
Last updated
27 March 2024
Who does this
The person responsible for analytics, or paid advertising
Length
11 pages
Ideal outcome
You are able to see how many conversions your Twitter Ads campaigns brought you, and how much they are worth to you
Why it matters
Seeing how many conversions and how much revenue each ad is bringing you, allows you to start optimizing your campaigns for the best results
Before you start
Google Tag Manager needs to already be running on your website, if you haven’t already you can follow other SOPs available for WordPress SOP 004 (web version), Shopify SOP 065 (web version), and Squarespace SOP 066 (web version). You will also need a Twitter Ads account
Key steps 20 steps
What is inside 26 headings
1 Environment setup
2 Generate your Twitter Universal Tag 3
- Log in to your Twitter Ads account here .
- Click Tools → Conversion Tracking
- You’ll be prompted to create a new website tag. Agree to the Terms and Conditions and click “Generate website tag for conversion tracking”
3 Install your Universal Website Tag using Google Tag Manager 8
- Log into Google Tag Manager here.
- Select the account that you want to use (the one that is being used on the site on which you want to install your tool):
- Click Tags > New
- Name your tag (give it a relevant name, for example: [Name of tool] - [Description]) and click anywhere in the “Tag Configuration” section:
- Select “Custom HTML”:
- Paste the code snippet that you retrieved from the first chapter of this SOP onto the HTML section:
- Click “Triggering”:
- Click ‘Submit’
4 Determine the conversion events you want to track
5 Generate your Conversion Events 5
- Log in to your Twitter Ads account here .
- Click Tools → Conversion Tracking
- Click “Create New Conversion Event” in the top right corner:
- Setup the Conversion event that you determined in the previous chapter as such:
- You will be asked for an Attribution Window. Set it according to the way you believe will result in more accurate reports for your business.
6 Verifying that your tag and conversion events are successfully setup 4
- Open your website using Google Chrome.
- Perform the required action to trigger your conversion.
- Click on the Twitter Pixel Helper extension for Google Chrome icon. You should see a message indicating A Twitter Website Tag was found. In addition you should see under the success message additional details about the parameters being sent.
- Lastly, you’ll want to check your data is being received correctly by Twitter as well. To do that, on Twitter Ads Manager head over to Tools → Conversion Tracking and make sure under “Website Tag” for your events you are getting a “Tracking” status.
The document 11 pages
The file is locked
It comes with the SOP Library.
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