Goal
To easily create and keep a database of all the UTM URLs for the different campaigns you use to drive traffic to your site
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SOP-006
How to Create UTM Tracking URLs
Effortlessly generate and keep a consistent database of all the UTM URLs for the different campaigns you use to drive traffic to your site
Type
SOPs · PDF
Execution time
5 minutes
Last updated
26 June 2024
Who does this
The person responsible for executing the campaign
Length
13 pages
Ideal outcome
You have a consistent usage of UTM parameters across your team, platforms, and campaigns that allows you to easily understand the impact of your different campaigns using tools like Google Analytics
Why it matters
UTM URLs allow you to assess how effective your marketing activities are, but it is often difficult to establish a consistent usage of UTM URLs
Before you start
Google Sheets and a Google Analytics account
Key steps 19 steps
What is inside 23 headings
1 Environment set up 1
- Open and make a copy of the Template 002: UTM Builder (web version) spreadsheet.
2 Create UTM URLs using Campaign Builder 5
- Open the Template 002: UTM Builder (web version) Spreadsheet.
- Click the “Settings: Source/Medium/Placements”
- Name of the person creating the URL:
- URL for the campaign (required). This is the page on your site that you will link to:
- Facebook Ad Placement (optional). You can use this to specify what specific placement on Facebook Ads this URL belongs to.
3 To enable auto-tagging 4
- Sign in to your Google Analytics account.
- Click on the gear icon or admin on your left navigation menu and click on “Google Ads Links” under “Property Links”.
- Click “Link”:
- Next, select the appropriate Google Ads accounts that you are managing and click “Next”.
4 To enable manual tagging 9
- Copy the landing page URL and paste it into your browser.
- Manually add a test URL parameter.
- Navigate to the page by pressing enter.
- Confirm if the entered parameter is still present in the URL box, and ensure the page loads successfully.
- Click on the gear icon or admin on your left navigation menu and then “Data Streams”.
- Click on the arrow on your right:
- Copy your measurement ID from your Google Analytics 4 here:
- Next, sign in to your Google Tag Manager.
- Test it by clicking “Preview” and entering your test website’s URL.
The document 13 pages
The file is locked
It comes with the SOP Library.
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