Setting up Pinterest Conversion Tracking

Before you start

Google Tag Manager needs to already be running on your website, if you haven’t already you can follow other SOPs available for WordPress SOP 004 (web version), Shopify SOP 065 (web version), and Squarespace SOP 066 (web version)

Key steps 28 steps

1. 1 Log in to your Pinterest Ads account here .
2. 2 Click Ads → Conversions → Install the Tag
3. 3 Select ‘Add code using a Partner Integration’:
4. 4 Select Google Tag Manager then click “Continue”:
5. 5 Tracking a Page View
6. 6 Go to “Triggers” → “New”
7. 7 Rename your Trigger → Click “Choose a trigger to begin set-up...” → Select “Page View” → Select “Some Page Views”:
8. 8 Under the trigger firing rules, select: “Page URL” → “matches RegEx”.
9. 9 You will now need to build a RegEx (Regular Expression) that matches the URL where we want our Pinterest Ads Conversion to fire.
10. 10 Click the blue “Save” button to save your trigger:
11. 11 The next steps correspond to setting up a “Click” event.
12. 12 Setting up a “Click” Event
13. 13 Click “Variables” → “Configure”.
14. 14 Click “Triggers” → “New”:
15. 15 Rename your Trigger → Click “Choose a trigger to begin set-up...” → Select “Click: All Elements” → Select “All Clicks” → “Save”:
16. 16 Enter the URL of your website → Click “Start”
17. 17 Click “Triggers” and then select the trigger you just created in “step 4” of this SOP:
18. 18 Click “Trigger Configuration”→ Under “This trigger fires on” select “Some Clicks” → Select the combination you took note in “step 9” of this SOP → Hit “Save”. (e.g: [Click ID][equals][atc_emoji_main])
19. 19 Login to your Google Tag Manager account and select the GTM container that is running on your website:
20. 20 Click “Tags” → “New” → “Tag Configuration” → “Tag Type: Pinterest”
21. 21 Setup your tag:
22. 22 Setup your trigger: Scroll down to the “Triggering” section → Click “Choose a trigger to make this trigger fire…” → Select the trigger you have just created in the previous chapter of this SOP → Click “Save”
23. 23 On the top right corner click “Submit”
24. 24 Open your website using Google Chrome.
25. 25 Perform the required action to trigger your conversion.
26. 26 Click on the Pinterest Tag Helper Chrome extension icon. You should now see a green message indicating no tag issues were found. In addition you should see under the ‘Events’ section the Event that was supposed to trigger when the action is taken.
27. 27 Make sure your conversion is not firing when you don’t want it to by performing an unrelated non-conversion action and checking if the tag has been triggered.
28. 28 Lastly, you’ll want to check your data is being received correctly by Pinterest as well. To do that, on Pinterest Ads Manager head over to Ads → Conversions → Event History and make sure there is some data for your Base Code and Events and that the date matches today’s date.

What is inside 34 headings

The document 18 pages

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