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SOP-040

Automate sharing your latest Wordpress blog on social media

Set up an automated process of sharing your newly published Wordpress blog posts on your social media accounts, this will save you time and keep your audience engaged

Type SOPs · PDF
Execution time 15 ~ 30 minutes
Last updated 26 March 2024
Who does this You do it (or your social or content manager. )
Length 10 pages

Goal

To have an automated process of sharing your newly published Wordpress blog posts on your social media accounts

Ideal outcome

You will be able to automatically share a new blog post across all your social platforms once you publish it, save time and keep your audience engaged

Why it matters

You need to have a streamlined process for sharing your blog posts regularly. When you automate this process, you save a lot of time and increase your social presence and consistency

Before you start

• It is recommended , not mandatory, to have the WordPress Yoast SEO plugin installed to your website. If you don’t know how to do this, check out this SOP 008 (web version). • You need to have at least one blog post published on your website

Key steps 22 steps

What is inside 24 headings

1 Environment setup 3

  1. Set up a free Zapier account.
  2. Make sure you are connected to your company’s social accounts.
  3. Optional, get a Buffer account with access to your company’s social accounts. If you want to learn how to set up your Buffer account, check out this SOP 023 (web version).

2 Set up an automated blog post sharing process 19

  1. Log in to your Zapier account.
  2. Click on “Make a zap”.
  3. Name your zap. It should be something easy to remember and self-explanatory, something like “Share New Posts To [Name of the Social Media Account]. We will name ours “Share New Posts Twitter”.
  4. Now you will set up a trigger for your zap.
  5. You will be asked to connect your Wordpress account next, then click “Save + Continue”.
  6. Edit your setup options, as shown below, then click “Continue”.
  7. Now it’s time to set up an action. For this exercise we will use Twitter.
  8. Set up the template for the post.
  9. Test to check if everything is fine.
  10. Log in to your Zapier account.
  11. Click on “Make a Zap”.
  12. Name your Zap. It should be something easy to remember and self-explanatory, something like “Share New Posts To [Name of the Social Media Account] via Buffer. We will name ours “Share New Posts via Buffer”.
  13. Now you will set up a trigger for your zap.
  14. You will be asked to connect your Wordpress account next, which is exactly what you should do if you don’t want to suffer the wrath, then click “Save + Continue”.
  15. Edit your setup options, as shown below, then click “Continue”.
  16. Now you will set up the action.
  17. Connect your Buffer account and authorize Zapier.
  18. Set up your template:
  19. Last, but not least, you will test your zap.

The document 10 pages

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