Ideal outcome
You start generating more sales by marketing to your most qualified leads by investing under 30 minutes of your time in setting up a paid campaign
learn.llmdecode.com
Back to all resources
SOP-038
Setting up an abandoned-cart campaign with Google Display Network
Create a simple Google Display Network campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads.
Type
SOPs · DOC
Execution time
30-45 minutes
Last updated
25 March 2024
Who does this
The person responsible for paid advertising
Comes with
From Leads to Sales: Funnel Building 101
Why it matters
Remarketing campaigns are perhaps the first type of paid campaign you should start running if you already have consistent website traffic. Cart abandonment is an easy-to-capture revenue opportunity
Before you start
• You need to have a Google Ads account. If you don’t have one yet you can follow the procedure covered in SOP 014 (web version). • You need to have the remarketing pixel or the global site tag on your site. If you haven’t done so yet, you can follow the procedure covered in SOP 013 (web version)
Key steps 29 steps
What is inside 33 headings
1 Make sure you have conversion tracking in place
2 Set up a remarketing audience for abandoned carts 9
- Log in to your Google Ads account by heading over to Google Ads Click Tools & Settings (wrench icon) in the top navigation → “Audience Manager”
- Click the blue “+” icon → “Website visitors”:
- Give your audience a name like “Abandoned carts for [name of your product]”
- In the “Segment members” section, select “Visitors of web pages”.
- Now you will have to configure the rules that will identify a user as having abandoned a checkout:
- Exclude people who have taken the following actions.
- In the “Pre-fill options” select the one that you think fits you better:
- If you have any other information you would want to add to this audience you can do it in the “Description” field. (optional)
- Click “Create Segment” and your list will start populating.
3 Prepare your campaign assets 1
- Prepare 2 (or more) variations to use for the campaign, with the following specifications:
4 Creating your ad campaign 19
- In your Google Ads account click “Campaigns”.
- Click the blue “+” icon → “New campaign”
- Choose “Sales” as your objective
- If you already have conversion tracking in place, you will see the conversion goals appear. Click “Continue”.
- Select “Display”.
- Insert the website URL for your ad.
- Name your campaign and input your campaign preferences:
- Click “Continue”.
- Click “Next”.
- Click “Next”.
- In Targeting. Click “ADD TARGETING” → Audience Segments
- Search and select the segment created in the first section of this SOP by looking up the name created for this segment.
- Click “Done”
- Click “Next”.
- In Ad creation. Fill in all the necessary fields to create your ad.
- Once done, click “Create Ad”.
- You can choose to create more ads, otherwise, click “Next”.
- Review the display campaign that you’ve set up. Make sure the final URL, budget, campaign settings, and ad group details are correct. Once you’ve reviewed the campaign, click “Publish Campaign”.
- That’s it! Your campaign is now going to go through the approval process and should start running after it has been approved.
The document DOC
The file is locked
It comes with From Leads to Sales: Funnel Building 101, or with the full library.
Bought from LLM Decode before? Sign in to pay ₹ 1,999.00.