Ideal outcome
You have a blueprint ready to implement on Google Ads Manager
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SOP-143
Design a Structured Google Ads Campaign Account
Design a complete structure of how your Google Ad Account will look like for Search campaigns
Type
SOPs · PDF
Execution time
15 - 30 Mins
Last updated
04 February 2024
Who does this
Person responsible for media buying
Length
10 pages
Why it matters
A well structured ad account will help you (and your colleagues) save time, navigate, scale, optimize and make reports for the ad account
Before you start
Research the type of products or services your company (or your client) has, what are the campaign objective(s), the type of campaigns you plan on running, budget, and the type of target audience you’re working with. Getting this information prior will help you design the ad account structure more easily
Key steps 4 steps
What is inside 4 headings
1 Environment Setup.
2 How Google Ads is organized
3 Design your Ad Account Structure
4 Your final Google Ads structure
The document 10 pages
The file is locked
It comes with the SOP Library.
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